Creative editing is now available for Sponsored Brands video ad creative

September 02, 2022

What launched?

Advertisers can now update the ad creatives of their live Sponsored Brands video campaigns that are created with Ad group (Ad group is a feature available through the Advertising Console and API that enables advertisers to create a new campaign with multi ad-groups to share targeting across different ads formats). For new campaigns that link to a product detail page, advertisers will have the ability to change the videos. For new campaigns that link to a brand Store, advertisers can edit logo, video, headline, and product. This feature allows advertisers to edit a live campaign without needing to re-create a new campaign that leads to loss of historical data and information collected on the live campaign.

Advertisers will also have the option to continue delivering the campaign with the previous creative version while the edited version is reviewed by moderation.

“Creative” tab

A history of creative versions will be available in the “Creative” tab. An “Edit creative” button will be available to update the creative.

“Edit creative” button in the “Creative” tab

Clicking on the “Edit creative” button will bring up the same creative form that you used to build the creative.

Why is it important?

This feature allows advertisers to retain historical campaign data while modifying videos within their live campaign or while creating or cloning a new campaign.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Spain, France, Italy, Netherlands, United Kingdom, Sweden, Belgium, Luxembourg, Ireland, Finland, Norway, Denmark, Austria, Switzerland, Turkey, Israel
  • Middle East: Saudi Arabia, United Arab Emirates, Bahrain, Kuwait, Morocco
  • Asia Pacific: Australia, India, Japan, New Zealand, Singapore

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising console

You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback