Launch announcement

Advertisers can now learn how their Brand Store's engagement compares to peers and see personalized recommendations on how to optimize it. The new Brand Store quality rating and recommendations can be accessed by visiting the advertising console and navigating to your Brand's Store insights dashboard. The report lives under the “Brand Store quality” tab on the left-hand navigation panel.

The Brand Store quality rating will show advertisers their store’s quality rating, how their store’s engagement compares with peers, and help them learn what they can do to improve. Brand Stores with a higher quality rating generally see shoppers spend more time engaging with the content on their store (dwell time). There are specific actions that a brand can take to help improve their quality rating and, for the first time, we've outlined these actions on a dashboard in the Brand Store builder. Along with examples of good quality content and integration with the Brand Store builder, the Brand Store quality rating makes it easy for advertisers to take action to improve their store.

• The Brand Store quality rating is available for advertisers with Brand Store(s).

• Advertising console.

• N/A - Store Quality Rating API was release in Jan ’24.