Launch announcement

Let shoppers engage with your brand across multiple products using Amazon Video Builder

December 11, 2023

What launched?

Video Builder advertisers can now promote up to three products (ASINs) in a single video ad, enabling advertisers to drive brand awareness across multiple products.

Amazon Video Builder is free to use and can pull information from advertisers’ product pages to create a video in minutes.

Create Video

Users can now select multi-product video in the Settings card, which enables them to feature more than one product ASIN in a single video.


Users can select up to three product ASINs to feature in their video.

Why is it important?

Video Builder now helps advertisers drive brand awareness by enabling them to feature multiple products in a single video ad.

Advertisers can also generate a multi-product showcase for their Sponsored Brands or Sponsored Display video ad campaigns, which on average perform 131.1% higher click-through rates compared with non-video Sponsored Brands and Sponsored Display campaigns.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Belgium, Switzerland, Autria, Sweden, Finland, Norway, Ireland, Denmark, Luxemborg, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
  • Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore

Who can use it?

  • Amazon Video Builder is a self-service tool

Where do I access it?

  • Simply log-in to the Amazon Advertising Console and click on Video Builder within Creative Tools on the left of the screen