Launch announcement

The new Amazon Video Ads Certification, available for free in the learning console, offers a curated learning path to help advertisers build video ads strategies and measure campaign impact, then validates video ads knowledge with an Amazon Ads Certification assessment. Training includes a short introduction video on video ad types and solutions, four e-learning courses that explore the importance of video ads in building an advertising strategy, how to use video solutions to achieve advertising objectives, audience and product/keyword targeting options, and first- and third-party measurement tools that quantify impact. Once ready, learners can take a certification assessment to test knowledge.

Video ads help put brands in the spotlight alongside their favorite movies, TV shows, news, and live sports. This certification is specifically designed for agencies and brand owners, allowing them to enhance their expertise and provide avenues of growth for their books of business around Amazon video products. Certified advertisers can showcase their completion badge on social media to let clients, colleagues, and employers know that Amazon Ads has validated their video ads expertise.

• Anyone can enroll in the Amazon Video Ads Certification on the learning console. The content is best suited for advertisers, marketers, or agency professionals who are in media planning and strategy roles, including those who manage advertising portfolios and measure campaign impact.

• You can access the certification for free on the learning console. You can sign up for the learning console using the email and password you use to manage your Amazon Ads campaigns or you can create a new Amazon account.