Launch announcement
Activate more efficient and performant campaigns, with the launch of Amazon Publisher Cloud
June 12, 2024
What launched?
Amazon Publisher Cloud (APC) is now generally available. APC is the first and only clean room solution enabling advertisers in Amazon DSP to activate more efficient campaigns, powered by exclusive signal collaboration between leading publishers and Amazon Ads. APC-generated deals are designed to support durable campaign addressability and improve customer experiences with more relevant advertising, without relying on historic identifiers.
Why is it important?
APC unleashes the power of publishers' first-party signals to help advertisers reach their intended audiences with scale and efficiency. By overlapping advertisers' specified audiences with publishers' unique signals via APC's new Audience Collaborations feature, advertisers can find relevant supply on premium publishers, and activate APC-optimized deals directly within Amazon DSP's Inventory Hub. Advertisers can also activate with the confidence that their campaigns are only running across the web’s most premium supply, via newly released “always-on” multi-publisher deals, powered by APC.
Where is the feature available?
- North America: United States, Canada
Who can use it?
- Advertisers on Amazon DSP
Where do I access it?
- Inventory Hub in Amazon DSP