Amazon Marketing Cloud (beta)
January 4, 2021
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and dedicated cloud-based environment in which advertisers can easily perform analytics across multiple, pseudonymized datasets to generate aggregated reports. Inputs can include an advertiser’s own datasets, as well as their Amazon Advertising campaign events such as impressions, clicks, and conversions.
Why is it important?
AMC reports can help with campaign measurement, audience refinement, supply optimization, and more, enabling advertisers to make more informed decisions about their cross-channel marketing investments.
Read more on our blog.