Review Amazon DSP’s total conversion metrics

April 1, 2022

What launched?

Total conversion metrics are the default measurement for on-Amazon conversions for Amazon DSP campaigns. Metrics for promoted products will automatically be paired with corresponding total metrics in all Amazon DSP reports and report interfaces. On May 31, we will automatically update scheduled reports to add the corresponding total metric(s) for selected promoted metrics.

Why is it important?

Total conversion metrics are important because they represent the full value delivered by your brand’s advertising, and we offer a more holistic reporting experience that is consistent across all advertising products from Amazon Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display reporting. In the future, total conversion metrics will enable you to measure performance even when identifiers might not be present. Advertisers globally have found success using total conversion metrics to see the full picture of their campaigns.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Managed service
  • Self-service

Where do I access it?

  • Amazon DSP