Launch announcement
Optimize Amazon DSP campaigns with pre-flight recommendations.
November 18, 2024
What launched?
Amazon DSP has enhanced its recommendations feature to automatically suggest campaign optimizations pre-flight. Using machine learning, Amazon DSP will compare users’ selected values for maximum average cost per mille (CPM) and line-item frequency caps with our recommendations. If opportunities exist to improve your pacing and performance, a new "Pre-flight recommendations" alert will appear in the integrated guidance panel to allow you to review your settings before launch.
Customers now receive proactive optimizations once they have built an order
Why is it important?
This integration streamlines the campaign setup process by providing data-driven recommendations within the familiar guidance panel interface. By surfacing these suggestions pre-flight, advertisers can make informed, proactive, decisions about their bidding and frequency cap strategies before campaigns go live. This approach can help minimize potential delivery issues, enhance campaign performance from day one, and reduce the need for mid-flight optimization.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Self-service
Where do I access it?
- Amazon DSP