Launch announcement

Measure brand marketing impact using Amazon Brand Lift

March 30, 2024

What launched?

We’ve launched Amazon Brand Lift in GA for Amazon DSP campaigns in all 5 locales where it was previously available in open beta, including the US, Canada, United Kingdom, Germany, and France.

Brand lift study

Amazon Brand Lift study setup UI within the Studies page of Amazon DSP

Accent green

Amazon Brand Lift results Summary showing lift in the objectives (Awareness, Preference, etc.) included in the study

Why is it important?

Amazon Brand Lift is an easy, insightful, and privacy-safe way for advertisers to quantify the impact of upper and mid-funnel campaigns. Reporting shows how campaigns are influencing key performance indicators so advertisers can adjust campaign settings to drive long-term market share or customer loyalty.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Germany, France, United Kingdom

Who can use it?

  • Self-service
  • Managed service
  • Agencies

Where do I access it?

API specific

To create, manage, and retrieve results for their Amazon Brand Lift studies, use the following endpoints:

Learn more about the Amazon Brand Lift APIs in our technical documentation.