Amazon Attribution launches in the Amazon advertising console
We’re continually introducing new features to enhance your experience using Amazon Attribution measurement. Launching Amazon Attribution within the advertising console will equip advertisers with the following benefits:
- Streamlined, familiar experience: Now, with the click of a button, you’ll be able to manage and view your Amazon Attribution reporting within the same, familiar experience that you’re using to execute your Amazon Ads campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.
- In-console reporting dashboard: Advertisers will be able access and view visualized reporting within the console, allowing for quick performance reviews and easy trend identification. You’ll be able to customize your view based on the dimension (channel, publisher, ad group, or product level) or based on your business objectives to quickly absorb the information you need.
- Better measurement set up and implementation: You’ll have the option to download all your Amazon Attribution tags into one file, rather than working on a campaign-by-campaign basis, for a more efficient measurement set up experience.