Launch announcement

Supply desk is a consultative service that helps buyers streamline and scale programmatic deal activations across first-party and third-party supply available in Amazon DSP. Supply desk curates inventory packages to help address buyers’ needs, and provides hands on support to ensure campaign objectives are met.

As a buyer, it can be difficult to determine the combination of supply sources and transaction types that will most efficiently meet campaign objectives - supply desk can help with that.

Supply desk’s pre-curated, off-the-shelf deals unlock immediate opportunities for buyers to reach relevant audiences at scale. Buyers can tap into contextually aligned packages, as well as proprietary Amazon affinity deals that over-index on high-performing Amazon shopping segments. Off-the-shelf deals curated by supply desk are readily discoverable and available for activation in inventory hub in Amazon DSP.

Supply desk also offers prescriptive packaging recommendations and bespoke supply strategy consultation for buyers interested in achieving specific campaign objectives. To request custom deal support, please reach out to your Amazon Ads representative.

• Self-service

• Amazon DSP