Introduction to keywords and sponsored ads

Amazon Ads webinar

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We’ll cover the ins and outs of keywords in this free webinar—how to find new ones, evaluate existing ones, and adjust them to your goals. We'll take an in-depth look at the different keyword match types available for your sponsored ads campaigns, and show you how to use negative keyword targeting to help refine your strategy. Questions? We’ll answer those during a live Q+A session at the end of the webinar. Beginner: This webinar is for advertisers who have launched an automatic targeting campaign (Sponsored Products) and want to go further. Appropriate for: All sellers, vendors, and KDP authors. Please note that we have updated some of our webinar titles and descriptions to better reflect the content being presented. Please have speakers or headphones available for this webinar as there is not a dial in option.

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