On Amazon.in, TigeRetail realized just how fragmented the electronics market was. They were aware of the need for a tool that would help bring buyers' attention to the products they sell on Amazon. Sponsored Products helped them address this concern.
“Sponsored Products is a powerful digital advertising tool that has helped us display our products to relevant shoppers at the right time of their buying journey thus increasing the chances of sales,” says Rishabh, Founder, TigeRetail.
TigeRetail has been constantly expanding its range of offerings on Amazon.in by introducing new products and categories. With the help of Sponsored Products, they were able to launch several new products with great ease.
“Sponsored Products has helped us manage our inventory strategically. We now run campaigns for product launches and for special seasonal offers, in addition to our always-on SP campaigns. We have boosted our sales immensely, and we are using Sponsored Products ads to promote over 200 products," says Rishabh.
Sponsored Products is designed to provide complete control to the advertiser. The Campaign Manager dashboard allows an advertiser to make changes to keywords, bids, and budgets based at any point. The dashboard also displays the campaign performance clearly with access to detailed reports.
“Sponsored Products has truly simplified the advertising process. Right from the payment that is now automatically deduced from our sales proceeds, to campaign creation and measuring campaign performance, the entire process is transparent, quick and simple,” says Rishabh.