Sponsored Brands shapes Lino Perros' success on Amazon


Gaining visibility in a competitive category like Shoes and Handbags was a challenge that Lino Perros, the fashion accessory brand, met with Sponsored Brands. The tool not only helped them to get increased product visibility but also strengthened their category share by building a stronger brand. The brand believes that Sponsored Brands has helped them deeply cement their business on Amazon.in, and also fuel off-Amazon sales through increased brand recall.

Increasing visibility, with almost 30% increase in visits to the brand page

The brand had to grab more attention in order to strengthen their brand’s presence on Amazon.in, as well as promote their range of new and existing products. Sponsored Brands put their ads directly in front of shoppers who were interested in the handbags and shoes category, and thereby had higher chances of purchasing Lino Perros products. Plus, the constant visibility on highly visited pages, like the first page of search results, increased their brand recall.

Crafting better campaigns through analyzing reports

“A successful marketing strategy needs to be dynamic and should be based on learning from past campaigns," says Sanjay Dua, Founder of Lino Perros. "We found the reporting features of the [advertising console] to be particularly insightful and informative. The analytical tool helped us to measure past campaign performances, from which we took actions for further improvement.”

Lino Perros also found the reporting features helped them understand not just consumer behavior but also the advertisement cost they were incurring. This understanding enabled them to bring down the cost by improving their campaign performance.

Highlights

With Amazon Advertising, Lino saw a surge in product views and sales.

  • Sponsored Brands increased Lino Perros brand page visits by 30%
  • Lino Perros received a total of 78MM impressions in six months
  • The brand registered a 3.5x increase in sales
What they said

“We are extremely happy with [Sponsored Brands] results in terms of ad-attributed sales doubling from Q3-Q4 ’16. Since we continuously rolled out campaigns, the increased overall visibility and the power of reaching highly relevant shoppers culminated into higher conversions for the brand.”

Mr. Sanjay Dua, Founder, Lino Perros