Indian Art Villa is a seller of exquisite kitchenware and home décor products. After selling on Amazon.in for over a year, the company signed up on Sponsored Products to improve the visibility and sales of their products. Today, they advertise their entire catalogue of products using Sponsored Products.
The first step towards driving sales is ensuring that your products are easily discoverable to shoppers. Sponsored Products ads not only positions your products in prominent placements across the desktop and mobile devices but also gives you the opportunity to get your products on page one of Amazon search results.
“I signed up for Sponsored Products with the primary objective of increasing product visibility. Earlier, we found that if a customer typed in a certain keyword, despite our good ratings, our products wouldn’t turn up on the initial search pages. Sponsored Products is the only medium that has got several of my products on page one as there are slots specially allotted to it,” says Virendra Taluka, Founder of Indian Arts Villa.
Sponsored Products is an easy-to-use customizable advertising product that can be tweaked as per your requirement to attain maximum benefits. Indian Art Villa used Sponsored Products to promote new products as well as slow-moving inventory by creating specific manual campaigns where you can identify and fine-tune your product targeting based on the relevancy of the keywords that you choose.
“Sponsored Products has worked very well in various scenarios such as promotion of new and slow-moving inventory as well as excess inventory situations. Using manual campaigns, I have been able to pick my own keywords that I think shoppers use and also have different bids for each keyword based on performance,” says Taluka.
Sponsored Products has contributed to 26% of Indian Art Villa’s total sales on Amazon.in with an advertising cost of merely 1% of total sales.
“Sponsored Products has provided me with an edge by putting my products in front of the right shoppers thus driving product sales and brand awareness.”
Also, using Sponsored Products is easy and provides you with complete control over aspects such as selection of products to advertise, keywords to target, and managing advertising budget. “Setting up a campaign is very easy," says Taluka. "I now set up ad campaigns by product type and the results have been great.”