GeekTitan, a seller of mobile accessories, began with selling quick chargers for Android and iOS devices on Amazon. To help grow their business, they chose to use Sponsored Products, a self-service advertising product that works on cost-per-click (CPC) pricing.
In a crowded and competitive mobile phone accessory market, placement and visibility play an important role for a product. “If a product is not found easily, it tends to get lost in the search pages. Sponsored Products has helped us gain a great amount of visibility that has helped the business grow a whole lot,” says Anand Gupta, Founder of GeekTitan.
Following the adoption of Sponsored Products in the month of November, the number of units sold doubled in the very same month. Anand says, “We initially started selling and advertising on several platforms, but received hardly any traction. While there was a surge in impressions, there were no sales, until we tried Amazon Sponsored Products. The results have been encouraging.”
Sellers on Sponsored Products have access to various reports on their advertising performance in Campaign Manager, which help them prioritize, analyze, and optimize their campaigns. “By looking at the performance by SKU report, I was able to review my campaign performance on a daily basis and make necessary changes,” says Anand.