With sponsored ads, the brand was able to target relevant shoppers by creating keyword-targeted ads for their products. Their ads were displayed to shoppers looking to buy cleaning equipment such as brooms, mops, etc.
“Thanks to [sponsored ads], our ads are shown to people who are interested in them. Keyword-targeted ads have empowered us by helping us increase the visibility of our products and acquire many new customers," says Sanket Mokashi, Senior Key Account Manager at Gala. "We now understand our customers and their buying behavior in a much better manner.”
With e-commerce being one of the most convenient and preferred mediums for brands and shoppers, Gala has been focusing on establishing its foothold across the online medium. Use of Product Display Ads* enabled them to upsell and cross-sell their premium mops by placing their ads on related product detail pages belonging to various prominent brands.
“With [Product Display Ads] we are able to upgrade shoppers considering regular and economical products to our premium product ranges, such as the spin mop, more easily. We believe this has been possible through our ads, which showcased our products in the best light and enjoyed higher visibility through their strategic placements," says Mokashi.
Gala has been advertising using sponsored ads for 6 months now and have been able to track their ad performance closely. Gala got access to all the details they needed, from the number of times their ad was seen and clicked to the sales generated through the ads.
“We are very happy that we are able to see real-time reports. [Sponsored ads] gave us complete control and flexibility to tweak our campaigns, resulting in an ROI of 60x," says Thakker. Gala has actively advertised in ongoing festive events, such as the super value days, during which they have witnessed substantial boosts in sales units.
*Product Display Ads audience and product targeting features are now accessed within Sponsored Display.