Franco Leone grows business with sponsored ads


Franco Leone, a fast-growing shoe business, launched their sponsored ads campaign in February 2016 to drive visibility and sales for their products on Amazon.in. They have run four campaigns and have so far leveraged keyword-, product-, and interest-based targeting methods to reach out to young office-goers.

High brand and product visibility

Franco Leone created two keyword-targeted campaigns and carefully selected a group of relevant keywords that helped reach the target audience. These ads appear in a prime positions, such as above search results, attracting shoppers' attention. Shoppers who clicked the ad were directed to the brand page, which displayed the selected products with an Add to Cart button.

Good-looking ads using the advertising console ad builder

The advertising console interface is very simple and efficient. Franco Leone created ads in just about 5 minutes using the ad builder tool and received over 300K impressions in just over 15 days.

Highlights
  • The brand reached over 300K shoppers in 15 days
  • Registration on the advertising console to campaign creation took just 15 minutes
  • The brand recorded its highest sales in the ad campaign month
What they said

“[Sponsored ads] is the exact offering that we were looking for. Targeted searches on a platform with high-purchase intent customers has helped us achieve our business goals with a relatively low spend rate.”

Vikrant Bhambri, Director, Franco Leone