Franco Leone, a fast-growing shoe business, launched their sponsored ads campaign in February 2016 to drive visibility and sales for their products on Amazon.in. They have run four campaigns and have so far leveraged keyword-, product-, and interest-based targeting methods to reach out to young ofﬁce-goers.
Franco Leone created two keyword-targeted campaigns and carefully selected a group of relevant keywords that helped reach the target audience. These ads appear in a prime positions, such as above search results, attracting shoppers' attention. Shoppers who clicked the ad were directed to the brand page, which displayed the selected products with an Add to Cart button.
The advertising console interface is very simple and efﬁcient. Franco Leone created ads in just about 5 minutes using the ad builder tool and received over 300K impressions in just over 15 days.