Disha Publication is a dominant player in the publication world and has over the years become a trusted name for a wide range of academic disciplines. With a prominent offline foothold earned through a strong presence over generations, they were yet to hit the sweet selling spot online. This drove them to try a powerful and effective advertising tool - sponsored ads.
Most of the campaigns Disha created were theme-based, like exam-oriented, starting of a new school/college session, competitive exam schedules, etc., and were targeted at students already searching for related books. Sponsored ads helped them gain visibility in front of the right audience and at the right time. Plus, the insightful intelligence obtained through the advertising console’s advanced reporting enabled tweaking of campaigns based on the consumer behavior. Subsequently, their sales skyrocketed, and this also strengthened their brand positioning on Amazon.
In 10 short months, Disha’s sponsored ads have managed to reach an impressive strength of audience. While the conversion on the ad spend has been well above their expectations, they were also happy to share that their brand was getting an overall better recognition in the digital space.
“I feel Amazon has superseded every other search engine when it comes to books. And [sponsored ads] has been a crucial tool for our brand to perform so well on such a powerful platform. With a 20x return on our investment, we are truly blown away by Amazon Advertising’s potential in reaching exceptionally relevant shoppers with high purchase intent,” says Deepak Agarwal, Director of Disha Publication.
The comprehensive-yet-easy ad building facility that the advertising console provides simplifies advertising for Disha to the extent where they could build campaigns in 2 minutes. Amazon’s bouquet of features like keyword suggestions, different targeting methods, and automatic generation of creatives via the ad builder helped them to create different types of banner ads for different objectives quickly and easily.