Follow these guidelines to meet our content specification requirements for Stores.
Store pages contain customizable sections of tiles. Each tile can include content such as text, images, videos, and products.
Every Store page has a header section built in and needs to have at least 1 additional content tile.
Each page can have up to 20 sections total, which can consist of a maximum of:
If you reach the limit of one of these tile types, you won’t be able to add another unless you delete an existing tile of that type. Alternatively, you can change the content in any existing tile of that type.
Split sections contain multiple tiles that can be arranged into a variety of layouts.
Single-row split sections are variable in height. To configure the height, click on the gear icon and use the height adjustment control.
There are 2 categories of tiles in Stores: basic tiles and variable-height tiles.
Basic tiles are locked to a specific aspect ratio. There are 4 basic tile sizes: full width, large, medium, and small.
Variable-height tiles allow the aspect ratio of the tile to change depending on the height of the content. Image and text tiles support variable height.
The header appears at the top of your Store and includes a hero image, brand logo, and navigation bar.
The hero image appears at the top of every page in your Store, above the navigation bar, and helps to separate your Store's navigation and content from Amazon's.
We recommend carefully selecting your hero image on each page, since these images are the first thing that shoppers will see when they arrive at your Store. This visual greeting can help make a lasting impression.
Safe zones for hero images
To ensure your hero image looks great on any device, we require a safe zone, which is an area in the center of your image that will always be visible.
The navigation bar appears underneath the hero image and contains links to every page in your Store, beginning with your Store homepage.
The brand logo acts as a home button and is displayed on all pages in the navigation.
Text tiles contain freeform text and can link to a Store page or detail page.
Text can be positioned left, right, center, or justified.
Image tiles can link to a Store page or product detail page.
Adding a link title to an image tile will cover some of the image.
For rectangle images (medium and full-width tiles) with link titles, about 19% of the image will be obscured at the bottom.
19% height obscured by link
For square images (small and large tiles) with link titles, about 12% of the image will be obscured at the bottom
12% height obscured by link
All image tiles allow you to optionally use a custom image and layout for mobile devices.
Uploading images with embedded text is not encouraged. The text will not be readable by search engines, or by people who rely on screen readers to navigate your Store. To add text to images, use the “Image with text” tile option.
|Tile size||Max. file size||Min. image size (desktop)||Min. image size (custom mobile)|
|Full width||5 MB||1,500 × 20 px*||1,680 × 20 px*|
|Large||5 MB||1,500 × 1,500 px||1,680 × 20 px*|
|Medium||5 MB||1,500 × 750 px||1,680 × 20 px*|
|Small||5 MB||750 × 750 px||750 × 750 px|
* For a high-resolution display on all devices, an image width of 3,000 px is recommended. If a title is added to the image tile, the image height must be at least 32 px.
The image with text tile has 2 layout options:
This layout lets you overlay text directly onto an image. It includes the ability to:
This layout lets you add text beside an image. It includes a header and description text.
Shoppable images showcase up to 6 products with interactive points. Shoppers can interact with the points to see key information and continue to purchase.
|Tile size||Max. file size||Min. image size|
|Full width||5 MB||1,500 × 750 px*|
|Large||5 MB||1,500 × 1,500 px|
|Medium||5 MB||1,500 × 750 px|
|Small||5 MB||750 × 750 px|
* For a high-resolution display on all devices, an image width of 3,000 px and height of 1,500 px is recommended.
Video tiles show in a player that shoppers can click to play. The shopper can play and pause the video, control the volume, and view the video full screen.
Background videos auto-play and auto-replay on silent while visible within the screen. They play inline on desktop and mobile.
The gallery section shows up to 8 images in a full-width grid layout.
When used with split sections, product tiles highlight a single product, show price and Prime status, and link to a product detail page.
Medium tiles can include a custom product title and description.
Full-width product tiles have 2 layout options:
The product grid shows 4 or more products in a full-width grid layout.
The list of products can be added:
There are 2 types of product grid layout options: standard and tall.
Products are shown in a square grid. This style works for product categories that use square or wide rectangular images.
An “Add to Cart” button lets shoppers add items to their Amazon cart directly from your Store. The button won’t show if the product:
Products are shown in a tall grid. This style works for product categories that use tall vertical images, such as in fashion categories.
The “Add to Cart” button is hidden for all products in the tall grid.
The best seller tile shows the top-selling products associated with your brand. It automatically shows 5 products at a time.
This tile can only be selected if your Store is associated with your brand’s products in the catalog. The tile won’t be shown if there are no best seller products. If you don’t see this tile in the Store builder, contact support.
The recommended products tile shows products associated with your brand that are recommended to a shopper based on previous shopping history. It automatically shows 5 products at a time.
This tile can only be selected if your Store is associated with your brand’s products in the catalog. The tile won’t be shown if there are no recommended products. If you don’t see this tile in the Store builder, contact support.
The featured deals tile shows products with active promotions. The products will automatically appear in the tile for as long as the promotions last. When a promotion ends, products associated with the promotion will no longer appear in the tile.
Promotions that show in the tile include Best Deal, Deal of the Day, and Limited Time Deal. Coupon-based promotions won't show.
You can choose for the tile to feature:
Here’s how the tile will look to shoppers when you have active promotions on:
Your products will appear in a full-width, four-column grid section underneath the “featured deals” title.
Your products will appear in a center-aligned section underneath the “featured deals” title (example of 2 products shown below).
Your single product will appear in a full-width section, without the “featured deals” title.
A banner will appear to let shoppers know that there aren’t currently featured deals.