Amazon DSP mobile app static banner ads dimensions and specifications
Amazon DSP mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Fire Tablet, and iOS platforms.
Image banner ads
| Ad Size | Creative Dimensions | Max. File Weight | File Format |
| 320 x 50 | 640 x 100 px @2X (required) | 50 kb | JPG / PNG-8 |
| 300 x 250 | 600 x 500 px @2X | 40 kb | JPG / PNG-8 |
| 728 x 90 | 1456 x 180 px @2x | 200 kb | JPG / PNG-8 |
| 414x125* | 828 x 250 px @2x (required) | 200 kb | JPG / PNG-8 |
* The 414x125 is a custom ad size that runs on Amazon mobile web and mobile app shopping only. See guidelines, specifications, and PSD template here.
Rich media ads (Third-party served only)
| Ad Size | Max. Initial File Load | File Format |
| 320 x 50 | 100 kb | HTML |
| 300 x 250 | 200 kb | HTML |
| 728 x 90 | 200 kb | HTML |
| 600 x 90 | 200 kb | HTML |
| 1024 x 50 | 200 kb | HTML |
Creative Guidelines
Requirements
- 320x50 banners must be designed at 2X resolution (640x100px) and 414x125 banners must be designed at 2X resolution (828x250) to maintain image clarity on high-resolution screens.
- Banner ads on Amazon DSP Mobile must contain an AdChoices label in one corner, which Amazon will automatically overlay on your creative.
- Banners that link to Amazon must include an Amazon logo or a textual reference to Amazon, as outlined in our Creative Acceptance Policy.
- Font size should not be smaller than 16pt (at 2X resolution) and must be legible when viewed on device.
- The advertiser’s logo or name must be included in mobile banner ads.
Recommendations
In addition, Amazon recommends the following creative guidelines for Amazon DSP Mobile banners:
- Mobile banners are recommended, but not required, to be designed at 2X resolution.
- If a creative’s background image utilizes a photo, pattern or text, it should be simple, non-distracting, and understated.
- Text should be minimal. Remove any unnecessary or extraneous language.
- Creative should have a clearly visible non-white 1-pixel border or a dark or high contrast background color that distinguishes it from a site’s content.
- A headline or copy message is also recommended.
- Animation (e.g. animated GIF files) is permitted but not recommended in Amazon DSP mobile banners.
Locales
North America
- CA
- MX
- US
South America
- BR
Europe
- DE
- ES
- FR
- IT
- NL
- PL
- SE
- UK
Middle East
- KSA
- UAE
Asia Pacific
- AU
- IN
- JP
- SG
Related Policies
Serving
Third party ad serving supported for DoubleClick INS tags. We can accept third party impression and click trackers (1x1) for other approved third party technology providers.
Asset Checklist
- Pre-existing standard ad units for reference
- High-res layered .PSD files (a Photoshop file an editable layer for each design element, such as copy, logos, and images)
- Logos (vector format, .ai or .eps)
- Any backgrounds or key art
- Fonts (.otf or .ttf)
- Advertising copy
- Brand guidelines
- Clickthrough URL or Hero ASIN