Approved third-party providers

Last updated: April 22, 2024

Use of any third-party provider to serve and enhance ad content (including creative assets, pixels, and cookies) is restricted to certified technologies.

Certain products and placements including the Amazon native app, Amazon mobile website, Fire TV, IMDb, Seller Central, and the Thank You Page don't support third-party ad serving. Also note that we do not accept internal redirects for Homepage Above-The-Fold Placement and Thank You Page placements. Please send iFrame/JavaScript tags for these instead.

The following table is a comprehensive list of all currently certified technologies for ad serving, creative hosting, ad tagging, and similar services.

Company Name	Supported Channels							Available Locale/s
	Display (Desktop & Mobile)	OLV	STV	Twitch	Fire TV Display	Fire Tablet	Alexa
Adform	X	X		X	X	X	X	North America, Europe
Adition Technologies	X				X	X		DE only
AJA		X						JP only
Atlas (part of Facebook)	X					X		North America, Europe
Exactag	X							DE
Extreme Reach	X	X	X					Global
Flashtalking	X	X	X	X	X			Global
Google Campaign Manager 360 (DoubleClick)	X	X	X	X	X	X	X	Global
Innovid	X	X	X	X	X		X	Global
Jivox	X	X	X					Global
RevJet/Innervate	X	X
Sincro/Ansira	X							CA, US
Teads Studio	X	X						Global
Thunder Industries	X							US
Videology	X							US
Weborama	X	X						US, Europe

*Additional restrictions may apply to certain types of audience segments.

The following table is a comprehensive list of all currently certified technologies for measurement.

Company Name	Supported Channel									Additional Policies
	Desktop	Mobile Web	Mobile App (1x1)	OLV Video	STV	Fire TV	Fire Tablet	Audio	Twitch
Adjust		X	X			X	X			Global
Adara	X	X	X	X	X	X		X	X	US
AppsFlyer		X	X			X	X			Global
ArtsAI	X	X	X	X	X	X		X	X	US
Audience Project	X	X	X	X	X	X		X		UK, DE, FR & SWE
Branch		X	X			X (existing advertisers only)				Global
Claritas	X	X	X	X	X	X		X	X	US
Crossix	X	X	X	X	X	X		X	X	US
Crossix	X	X	X	X	X	X		X	X	US
Data + Math/LiveRamp	X	X	X	X	X	X			X	US
Dynata (fka ResearchNow)	X	X	X	X	X	X		X	X	US
Eulerian	X	X	X							ES
Eulerian	X	X	X	X	X	X		X	X	US
GfK	X	X	X	X	X	X		X	X	UK, FR, IT, ES, DE, NL, BR
InMarket (fka Ninth Decimal)	X	X	X	X	X	X		X	X	US
Intage	X	X	X	X	X			X		JP
IQVIA	X	X	X	X	X	X		X		US
IRI - Global	X	X	X	X	X	X		X	X	UK, FR, IT, ES, DE, AUS
IRI - US	X	X	X	X	X	X		X	X	US
iSpot				X	X					US
Kantar	X	X	X	X	X	X	X	X	X	US, CA, UK, FR, IT, ES, DE, MX, BR, NL, BL, UA, SA, AUS
Kantar	X	X	X	X	X	X		X	X	CA, UK, FR, IT, ES, DE, MX, BR, NL, BL, UA, SA, AUS
Kochava						X	X			US, CA, UK, FR, DE, IT, ES, testing in JP, IN
Lucid	X	X	X	X	X	X		X	X	US, AU, BR, CA, UK, FR, DE, IT, ES, MX, expanding to KSA, UAE
Macromill	X	X	X	X	X	X		X	X	JP
Marketing Evolution	X	X	X	X	X			X		US
MarketingScan	X	X	X	X	X			X		FR
Mediametrie	X	X	X	X		X		X		FR
MeMo2	X	X	X	X	X	X		X	X	NL, BE, FR
NCS	X	X	X	X	X	X				US
Neural One	X	X	X							ES
Neustar	X	X	X	X	X	X		X	X	US
Nielsen DAR	X	X	X	X	X	X				US, CA, UK, FR, IT, ES, DE, MX, BR, AUS, JP
Nielsen TAR	X	X	X	X	X	X		X		US, UK , IT (STV US-only)
Nielsen EV	X	X	X	X	X	X				UK, FR, IT, ES, DE
Nielsen Buyer Lift	X	X	X	X	X	X	X			US
Nielsen Market Lift	X	X	X	X	X	X				US
NPD	X	X	X	X	X			X	X	US, UK, DE, FR, IT, ES
Foursquare (fka Placed)	X	X	X	X	X	X		X	X	US, CA, JP, AUS
Singular		X	X				X (existing advertisers only)
Samba TV	X	X	X	X	X	X		X		US
Samba TV	X	X	X	X	X	X		X		US
Upwave (fka Survata)	X	X	X	X	X	X		X	X	US, CA
VideoAmp	X	X	X	X	X	X		X		US
VideoAmp	X	X	X	X	X	X		X		US

The following table is a comprehensive list of vendors focused on Privacy.

Company Name	Supported Channels							Additional Policies
	Desktop	Mobile Web	Mobile App (1x1)	OLV Video	STV	Fire TV Display	Audio
Ghostery/ TrustArc/ Crownpeak	X	X	X					North America, Europe

The following table is a comprehensive list of all currently certified technologies for post-bid ad verification.

Company Name	Supported Channels									Additional Policies
	Desktop	Mobile Web	Mobile App (1x1)	OLV Video	STV	Twitch	Fire TV	Fire Tablet	Audio
Adloox	X	X	X	X	X					UK, FR
Comscore	X	X	X	X	X					Global
Double Verify	X	X	X	X	X	X	X			Global
Integral Ad Science	X	X	X	X	X					Global
Meetrics	X	X	X	X	X					US, Europe
MMI (Method Media Intelligence)										US
MOAT	X	X	X	X	X		X	X		Global
HUMAN/White Ops Inc	X	X		X						North America, Europe

Third party research studies

Amazon supports independently commissioned research studies. However, Amazon places the utmost importance on creating great customer experiences, and enforces strict guidelines for third party research studies. Research studies are not permitted on Thank You Page, Homepage, or Gateway placements, along with any contextual segments or packages. Any request to use opt-in survey recruitment must be placed well in advance of a campaign agreement. Please contact your account team with questions or for more information.

The research providers listed below are certified to run advertiser-paid research studies, pending Amazon’s review and approval of the customer experience of the execution:

Third Party Providers	US	Canada	Europe*	Japan
Crossix	X
Data + Math	X
Dynata	X		UK
Experian Omniimpact	X
FourSquare (fka Placed)	X	X
Gfk			X
InMarket	X
Intage				X
IQVIA	X
IRI	X		X
iSpot	X
Kantar	X	X	X
Kochava	X
Lucid	X
Macromill				X
MarketingScan			FR
Mediametrie			FR
NCS	X
Nielsen	X		X	X
NPD	X
SambaTV	X
Upwave	X	X
VideoAmp	X

*UK, France, Germany, Italy, and Spain

Viewability providers

Amazon approves the following MRC-accredited third party viewability providers when measuring viewability rates:

Provider	Used For	North America*	Europe**	Japan	Additional Policies
comScore vCE	Display, Video	X	X	X
DoubleVerify	Display, Video	X	X	X	Only certified for ad-blocking for limited situations. Please reach out to your Amazon representative for more information.
Integral Ad Science	Display, Video	X	X	X
Meetrics	Display, Video		X
Moat	Display, Video	X	X	X	Only certified for ad-blocking for limited situations. Please reach out to your Amazon representative for more information. Monitoring tags only. Requires JavaScript tags to function (mobile app serving does not accept JavaScript).

*US and Canada
**UK, France, Germany, Italy, and Spain

Please note that we cannot accept JavaScript tags for any third party tracking on the Amazon mobile app.

Third party impression and click tracking guide for Fire tablet and mobile ads

Impression tracking

Third party impression tracking is available for the Amazon Mobile Shopping website and app. Please note that we cannot accept JavaScript tags for any third party tracking on the Amazon mobile app. Amazon uses the same type of impression trackers for “link-in” creatives (e.g. those that link to another page on Amazon Mobile Shopping) and “link-out” (creatives linking anywhere customers spend time) Mobile Shopping). All impression tracking on Amazon Mobile Shopping is done by way of a 1x1 impression pixel.

Scenario	Tracking Method	Action
Mobile Web Link-Out	1x1 impression pixel	Provide your Amazon Trafficker with a 1x1 impression pixel
Mobile Web Link-In	1x1 impression pixel	Provide your Amazon Trafficker with a 1x1 impression pixel
Mobile App Link-Out	1x1 impression pixel	Provide your Amazon Trafficker with a 1x1 impression pixel
Mobile App Link-In	1x1 impression pixel	Provide your Amazon Trafficker with a 1x1 impression pixel
Fire tablet	1x1 impression pixel	Provide your Amazon Trafficker with a 1x1 impression pixel

Q: What is a 1x1 impression pixel?
A: A 1x1 impression pixel is a snippet of code provided in order to track impressions 3rd party.

Click tracking

Click tracking is available for Amazon Mobile Shopping web and app link-in and link-out campaigns.

Scenario	Tracking Method	Action
Mobile Web Link-Out	Click tracker redirect URL	Provide your Amazon Trafficker with a click tracker redirect URL
Mobile Web Link-In	Click tracker redirect URL	Provide your Amazon Trafficker with a click tracker redirect URL
Mobile App Link-Out	Click tracker redirect URL	Provide your Amazon Trafficker with a click tracker redirect URL
Mobile App Link-In	Click tracker redirect URL that links to a blank 1x1 image	Provide your Amazon Trafficker with a click tracker redirect URL that links to a 1x1 blank image
Fire tablet	Click tracker redirect URL or tracking ad URL	Provide your Amazon Trafficker with a click tracker redirect URL

Amazon Mobile In-App click tracking – Link-In

The Amazon Mobile App templates allow Advertisers to track link in, in-app clicks by use of a click tracker redirect URL that links to a 1x1 blank image.

For Mobile Web and In-App placements, link to this gif: https://images-na.ssl-images-amazon.com/images/G/01/blank/1x1_b.gif

Q: What is a click tracker redirect URL that links to a 1x1 and why do we need it?
A: This type of click tracker loads a page with only a 1x1 gif. The Amazon ad trafficking team will use this tracker in conjunction with your specified landing page to track link-in, in-app clicks and direct the user to the intended landing page.

Certified third party tracking for Fire tablets and mobile ads

Impression and click tracking is supported for link out and link in campaigns.

Requests for third-parties that are not already qualified must be submitted for certification to Amazon at least 30 days in advance of the applicable campaign.

No pixels or tags beyond DoubleClick’s are permitted in secure Mobile pages such as the Thank You Page.

The following table is a comprehensive list of all currently certified third party ad tracking for mobile ads:

Third Party	North America	Europe	Japan
DoubleClick*	X	X	X

* Requires “cachebuster” implementation.