From Mattia Stuani, Co-founder of Xingu:
With more than 300 million active customer accounts worldwide*, Amazon Advertising can help brands to scale and drive business growth. Based on our experience, Amazon Advertising can help:
- Introduce and launch new products
- Generate sales and scale ad campaigns in the most cost-effective way
- Gain new customers and increase discoverability
Xingu’s top three tips for successful sponsored ads campaigns
- Differentiate the strategy for the various ad formats. Consider Sponsored Products to help increase product visibility, Sponsored Brands to help grow brand awareness, and Stores to help personalize and enhance a brand’s presence on Amazon.
- To help create an advanced bidding strategy, evaluate the performance of Sponsored Products campaigns based on the different placements.
- Consider keyword research to identify keywords that are relevant to your clients’ products. It’s also important to regularly monitor and review the performance of individual product pages to refine your list of keywords.
Amazon Advertising is instrumental to how we execute our business model. Xingu continues to grow as we help our clients’ improve their digital presence, drive sales, and increase brand awareness through Amazon Advertising.
*Active customer accounts represent accounts that have placed an order during the preceding 12 month period.