Getting started with Sponsored Display

Help engage and re-engage audiences with Sponsored Display, our newest advertising solution. From product awareness to consideration and conversion, Sponsored Display can help you reach relevant audiences on and off Amazon. In this intermediate webinar, you'll learn why and how to use Sponsored Display to meet your advertising goals. We'll also cover different targeting strategies and best practices, and walk you through a live demo to help you get started without guesswork.

If you're already running Sponsored Display campaigns, take a look at our advanced Sponsored Display webinar.

Level: Intermediate
Appropriate for: Vendors and sellers enrolled in Amazon Brand Registry


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Users in front of pie chart with with two emphasized slices
Reach relevant audiences to grow your business
Users in a Venn diagram
Engage audiences on or off Amazon
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Review Sponsored Display targeting strategies
Sponsored Display ad placement
Create your display campaigns in minutes

This webinar will also include a demo, plus a Q+A session with an advertising specialist.

“We love Sponsored Display. It’s working. We know it’s important to reach audiences who have already engaged with our products on Amazon as they browse off Amazon.”

— Seman, Advertiser