1. Optimize your executions for click-through and engagement on big event dates by:
Enhancing product legibility by selecting high-quality, larger-sized product snapshots that make it immediately clear for customers what’s being promoted. Single-product creative should feature simple and neat composition, as well as product snapshots rather than lifestyle imagery. Writing simple, readable copy will also help to clarify promoted products.
Including sharp, vivid visual elements will help your creative pop up. For example, color product images, logos designed on colored frames, and high background-to-foreground contrast could make creative more noticeable.
Favor brand recognizability by displaying a distinct logo that is familiar to customers. Brands can also be mentioned in the ad copy; however, make sure to avoid redundancy and use well-balanced composition.