Introduction to Amazon DSP

In this course on our learning console, you will learn about Amazon DSP, a demand-side platform that enables advertisers to programmatically buy ads both on and off Amazon. You’ll learn about its features and benefits, as well as different strategies and campaign types available through Amazon DSP.

For a more personalized experience on the learning console, please sign in with your Amazon Ads account email address.

After completing this course, you will be able to

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Highlight the benefits of programmatic advertising with Amazon DSP
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Identify different insights and metrics you can observe
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Create link-in and link-out campaigns