Expanding a brand to a new country means encountering a new set of challenges, like launching an ad campaign in a different language. Warm Home Designs used Amazon Ads tools and features to help navigate creating successful campaigns in Mexico. To begin familiarizing themselves with shopping habits in Mexico, the company used the Brand Analytics feature in Seller Central to gain insight into the most popular keywords and shopping queries.
Amazon Ads helps make launching and managing campaigns in multiple countries easy. Advertisers can link separate nation-specific accounts into a single global manager account in the ad console to have a single dashboard for all their advertising on Amazon. For Warm Home Designs, being able to create new campaigns, and replicate existing campaigns, for a new country in the ad console made it easier for them to start advertising in Mexico. “We like that Amazon Ads has the same user interface for Mexico as the US,” said Max Gurevich, president of Warm Home Designs. “That helped us easily familiarize ourselves and start advertising right away when we started selling in Mexico.” And with the new multicountry advertising campaign create feature, brands can create and copy multiple campaigns in one or more nations in one click.
When Warm Home Designs launched Sponsored Products and Sponsored Brands campaigns, they used the suggested-keyword localization feature in the ad console to automatically translate their keywords. “We had a language barrier when we started to create listings in Mexico,” said Gurevich. “The suggested-keyword feature helps us easily generate a list of Spanish keywords that we use to help reach shoppers.” Warm Home Designs also credits their regular meetings with an Amazon Ads specialist for helping them grow. The company meets monthly with an ads specialist to discuss their strategy in Mexico.