Vitasei, a health and wellness company with a mission to offer high-quality products that consumers can trust, creates supplements for those seeking a healthy lifestyle. The brand started advertising on the Amazon store in 2021; however, they needed help to create a robust strategy to increase their reach and wanted to work with an experienced agency to support their needs.
In January 2022, Vitasei began working with eStore Factory, an agency that provides comprehensive digital services with an end-to-end experience for Amazon sellers. Their services include product listings, content optimization, infographics creation, lifestyle image composition, A+ content, Stores design, account management, all with a strategy that uses sponsored ads.
The initial goal was to maximize the profits from sponsored ads campaigns while reducing the advertising cost of sales (ACOS). The primary challenge for eStore Factory in advertising Vitasei’s products was to ensure the brand’s retail readiness and achieve optimal results from ads