Make Ramadan memorable
with Amazon Ads

From browsing to streaming, shopping to gaming, here’s how your brand can play a meaningful role in consumers lives this Ramadan. Amazon Ads lets you join their space without interruptions and build closer connections.

Amazonians and industry experts on marketing in Ramadan

From innovating on behalf of customers, to Ramadan trends and marketing insights, hear from Amazonians and leading industry experts.

Industry Voices

Filip Jabbour

Regional GM, Amazon Ads MENAT

Ronaldo Mouchawar

Vice President, Amazon MENA

Kalika Tripathi

Head of Marketing, Amazon Payment Services

Ryan Garner

Business Director, Publicis Commerce

Ahmed Alshorty

Business Lead at Mediacom for Mars Wrigley’s MEA

Omar Elsahy

General Manager, Amazon Egypt

Raf Fatani

Regional GM, Alexa & Amazon Devices, Amazon MENA

Ramadan by the numbers

1/3

1 in 3 shoppers across both the UAE and KSA start their Ramadan shopping 30-days before1

1.56x

1.56x (UAE) and 1.93x (KSA) increase in searches on Amazon.ae/.sa respectively during the month of Ramadan2

1.46x

1.46x (UAE) and 1.40x (KSA) times more traffic on Amazon.ae/.sa respectively throughout Ramadan period vs 60 days before3

88%

88% of UAE shoppers + 86% of KSA shoppers found Amazon Ads helpful in discovering new brands in the lead up to Ramadan 20224

Don't wait — it’s time to get on shoppers’ wish lists

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The Amazon Ads’ guide to creating your brand foundation on Amazon

Learn how to register your brand, advertise your products, and create free brand shopping experiences.

Success stories

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Nestlé and Amazon Ads found a delicious recipe for reaching audiences during Ramadan

Learn about Nestlé‘s campaign which focused on sharing Ramadan recipes with customers.

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How L'Oréal grew sales in the Middle East

See how L'Oréal used Amazon DSP, Sponsored Products and Sponsored Brands to help connect with shoppers on and off Amazon.

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FAQs

When is Ramadan?

Ramadan will take place from 22 March – 20 April 2023.

What is Ramadan?

Ramadan is a time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It’s also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.

When is Eid Al Fitr?

Eid Al Fitr will take place from 21 April – 22 April 2023.

What is Eid Al Fitr?

Eid Al Fitr is a religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.

When should I start marketing for Ramadan?

Our research shows that over 58% of shoppers begin their preparations between two weeks to a month before the start of Ramadan. Start thinking about your marketing strategy early, and remember, even though it’s good to start raising awareness early, shopping also continues right through Ramadan and Eid Al Fitr.

Sources:
1-4 Amazon Ads research, 2022