What’s new with sponsored ads and Stores: March 2020

May 1, 2020

By Nick Barton
Product Marketing Program Manager

We’ve introduced new features in the advertising console to help you engage customers and more easily manage your campaigns. Here’s a roundup of updates we’ve rolled out in March 2020.

Sponsored Brands: Creative enhancements

The Sponsored Brands desktop creative has increased in size and features a new format. The brand logo and headline now appear above a row of three cards, each card displaying one product with a larger, more prominent image. In our testing we found that, on average, campaigns that used the taller Sponsored Brands ads on desktop saw an increase of more than 20% in click-through rate.1

In order to create campaigns featuring the updated desktop creative, your brand logo must meet the Sponsored Brands creative guidelines. Visit our Sponsored Brands creative guidelines for logos to learn more. If your logo doesn’t meet the creative guidelines, your Sponsored Brands ad will continue to appear in the existing layout.

Sponsored Display: Targeting enhancements

Product targeting in Sponsored Display is now available for sellers in the US. With product targeting, you can promote product discovery with ads that reach audiences who are actively browsing similar or complementary products and categories on Amazon. You also have access to more campaign controls and reporting metrics to make your performance advertising strategy work more efficiently. Product targeting ads may appear on product detail pages next to customer reviews or under the Featured Offer, or on shopping results pages. A similar version of Sponsored Display product targeting is also available for vendors worldwide.

1. Amazon internal, 2020.