What’s new with Amazon DSP

You can now update the targeted device type for standard display and video line items in bulk. Select the standard display and video line items you wish to update and click the Targeting button. Next, select the device type for each of the line item types. The changes apply only to selected standard display and video line items. This feature is available in US, UK, DE, FR, ES, IT, IN, MX, UAE, and CA.

You can now increase or decrease the supply bids (base and max) and total budget across multiple line items in a single action. Select the line items you wish to adjust, click on Supply bid or Budgets, and increase or decrease the line items by a specific percentage or amount. Changes apply across all the selected line items. This feature is available in all locales where Amazon DSP has launched.

You can now save common filters with one click and also save preferred settings, which allows you to easily search and manage orders or line items. The filter enhancement is available in all locales where Amazon DSP has launched.

A new form, Contact us, is now available from the Contact us link in the footer navigation of any page when you are logged into the Amazon DSP console.

It auto-populates the entity name and email address you’ve used to log into the Amazon DSP. Additionally, it allows you to associate one or many advertisers to the request and details what information our support team needs address your request. The form also enables you to copy additional recipients to correspondence.

A new ad placement is available for e-commerce creatives inclusive of dynamic e-commerce ads (DEA) and responsive e-commerce creatives (REC) through the Amazon DSP that is available on standard display and Amazon mobile display line items. Detail page in-line messaging (ILM) features an above-the-fold placement located at the top of product detail page. It enables brands selling on Amazon to present contextually relevant ads. The ILM placement accepts e-commerce creatives with brand logos of sizes 980x55 (desktop) and 320x50 (mobile). ILM placement is available in US, CA, MX, UK, DE, FR, IT, ES, and JP.

A new setting, Merchant token, is now available under Advertiser settings on the left-hand navigation of the campaign manager. It allows you to associate your merchant token from Seller Central to the Amazon DSP account. Association of your merchant token ensures product sales are attributed only once across Amazon DSP and sponsored ads.

Using audience builder, you can now build audiences based on the Prime Video content in addition to previously available retail signals, such as product views, purchases, and keyword searches. This feature helps drive brand engagement from audiences streaming different movies or TV series related to your brand’s offerings. You can build audiences based on Prime Video viewing signals in all locales where audience builder is available.

Deal dimensions are now available in custom downloadable reports in the Amazon DSP report center for US, CA, UK, DE, FR, ES, IT, and JP. In this release, downloadable reports can be broken down by deal (deal name, deal ID, and deal type), and you can see data such as impressions, supply cost, and viewability rate.

Fire TV now offers bid pricing on CPM, for non-guaranteed delivery in Sponsored Screensaver for managed advertisers in the US. These ads will run in rotation, and advertisers can reach relevant audience segments and apply frequency caps. Only entertainment/app advertisers with content available for consumption on device or theatrical advertisers are eligible to use Fire TV Sponsored Screensaver bidding.