What’s new with Amazon Attribution: September 2020

September 23, 2020

We’re continually introducing new features to help you measure the performance of your non-Amazon marketing strategies with Amazon Attribution, our free solution that provides insight into how your search, social, display, email, and video campaigns impact shopping activity and sales on Amazon. Here’s what we’ve rolled out in September 2020.

Improved efficiency with expanded bulk operations capabilities

We introduced bulk operations for Google ads to streamline the campaign set-up process within the Amazon Attribution self-service console, and are now expanding bulk operations to include Facebook ads. Bulk operations for Facebook ads enables advertisers to automatically generate up to 8,500 Amazon Attribution measurement tags by uploading a single file containing campaign information. Once these tags have been generated, advertisers can download the file containing the tags for easy implementation, quickening the process for creating campaigns across Facebook, including ads on Instagram, Messenger, and Audience Network.

Enhanced in-app social advertising measurement

We’ve improved our capabilities for social in-app measurement, allowing advertisers to report on conversions that occur for ads or posts clicked within an in-app social environment, as long as they happen during the standard 14-day attribution window.

Amazon Attribution API integration (beta)

Amazon Attribution is now available in the Amazon Ads API, enabling brands to seamlessly view Amazon Attribution measurement within their tool provider's familiar interface. This launch improves the experience for our advertisers by providing:

  • Streamlined operations and campaign set up.
  • A comprehensive and quantifiable view of on-Amazon performance for non-Amazon marketing campaigns, all within one familiar console. Advertisers can now view upper-funnel engagement metrics, like impressions and clicks, alongside lower-funnel metrics likes Add to Carts, detail page views, and sales on Amazon.
  • Automated optimizations to help improve return on investment (ROI).

Learn more about the benefits of the Amazon Attribution API integration and how to get started.