Marjorie Borreda-Martinez: Traditionally, many of our spaces, like personal spaces, workspaces, and desk spaces, have little room for self-expression. But younger generations of consumers are changing the way they use those spaces. We’ve seen these consumers transformed their personal and public spaces into canvases of self-expression, from the clothes they wear, to the products they purchase, to the technology they use. That’s what inspired us to create a colorful and stylish product line because having a mouse, headset, keyboard, or even webcam can help represent consumers’ styles.
In 2018, we launched Pebble, which is a colorful collection. The K380 line of keyboards and mice, for example, featured new colors that are simple, but also attractive, fun, and spirited, and stand out from “traditional” keyboards and mice. And in 2020, we launched the POP collection, which stands for “personality traits that POP,” which featured mechanical keyboards and included the option for consumers to add customizable emojis to their products.