Drive engagement with improved Sponsored Brands mobile ads

MARCH 19, 2020

By Albert Hong
Sr. Product Manager

We’ve increased the height of Sponsored Brands ads on mobile. We made this change to provide a better experience for shoppers and to help drive engagement with your brand and products. In our testing we found that on average, campaigns that used the taller Sponsored Brands ads on mobile saw a 13% increase in click-through rate.1

In order to create campaigns featuring the new, taller mobile ads, your brand logo must meet the Sponsored Brands creative guidelines—visit our Sponsored Brands logo guidelines page to learn more. If your logo doesn’t meet the creative guidelines, your Sponsored Brands ad will continue to appear in the old layout.

New layout

New Sponsored Brands mobile format

Old layout

Old Sponsored Brands mobile layout

Not yet advertising? Vist our Sponsored Brands page to get started.

1. Amazon internal, 2019.