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Amazon Advertising renews, expands IAB UK Gold Standard Certification

FEBRUARY 28, 2020

By Christian Martine
Sr. Program Manager

IAB UK Gold Standard 1.1 Certified

The Internet Advertising Bureau (IAB UK) has renewed our IAB UK Gold Standard Certification under the category of Support, and awarded certification under the categories of Buyer and Direct Seller.

The IAB UK is an industry body for digital advertising in the United Kingdom that is committed to building a sustainable future for digital advertising. The IAB UK Gold Standard aims to reduce ad fraud, improve the digital advertising experience, and increase brand safety. We’re delighted to reinforce our commitment to this certification and to industry standards that improve transparency for our advertising and retail customers.

“The Gold Standard is a key part of IAB UK’s strategy to build a more sustainable future for digital advertising,” noted Keren Tal, Digital Ad Standards Manager for the IAB UK. “This achievement underscores Amazon’s commitment to upholding best practices, fighting digital ad fraud, and improving transparency across the digital supply chain—reinforced by the fact that a number of business units within the company have undergone the certification process.”

The Gold Standard is a key part of IAB UK’s strategy to build a more sustainable future for digital advertising.– Keren Tal, Digital Ad Standards Manager, the IAB UK

Amazon Advertising’s IAB UK Gold Standard Certification was independently audited per IAB UK Gold Standard 1.1 criteria and covers all ad formats and products sold programmatically in the UK. Our IAB UK Gold Standard Certification status can be verified at any time on the Gold Standard Certified and Registered page.