Campaign placements can include home page takeovers, Fire TV placements, customised destination pages, on-box advertising, and multi-channel campaigns that include in-store displays in Amazon 4-star stores. If you’d like to use assets created for custom solutions in other channels, such as social media, we can work with advertisers to negotiate usage rights.
Custom advertising solutions
Advertisers can develop flagship customer experiences across Amazon’s online and physical stores with campaigns from the Custom Advertising team.
Amazon’s Custom Advertising team works with brands to develop campaigns that engage consumers at multiple stages of the marketing funnel, building brand awareness, consideration and conversion. Our global team of storytellers and innovators includes strategists, creatives, design technologists, engineers and more, collaborating to create solutions customised to our advertisers’ goals.
Why use custom advertising solutions
Capture customers’ attention and imagination with innovative, tailor-made experiences.
Comprehensive campaigns
We develop end-to-end creative campaigns that use Amazon’s first-party shopping insights to find the best way to deliver your message to your audience at the right time, in the right way.
Work across Amazon
Our campaigns unite Amazon’s online, offline and subsidiary brands to create cross-channel advertising campaigns that capture customers’ attention.
Innovative solutions
If we see a way for a brand to enhance the customer experience not included in our existing suite of advertising products, we’ll work with our design technologists and engineers to build it.
Global reach
Our team spans ten countries and multiple fields of expertise, creating culturally relevant and unique campaigns at a high level of execution.
Who can use custom advertising solutions
Businesses with a product or brand to promote can buy custom solutions, whether or not they sell products on Amazon. Custom programmes require working with an ad consultant and are subject to a required minimum spend.
Countries where custom advertising solutions are available
North America
- CA
- MX
- US
South America
- BR
Europe
- DE
- ES
- FR
- IT
- NL
- UK
Middle East
- KSA
- UAE
Asia Pacific
- AU
- IN
- JP
- SG
How advertisers can use custom advertising solutions
We build campaigns that help drive brand awareness and engagement among Amazon customers. We combine Amazon’s retail insights with information provided in the advertiser’s creative brief to develop concepts and executions that deliver experiences that serve both your brand and your customers.
We work to achieve a wide variety of goals for advertisers, from brand awareness to consideration, conversion, and retention.
How to get started
Contact your Amazon Advertising account executive for more information about working with the Custom Advertising team or get in touch with our sales team.
FAQs
How long does it take to create a custom advertising solution?
The time of production depends on complexity and scope, and can range from several weeks to several months.
I do not sell a product on Amazon. Can the Custom Advertising team help me?
You don’t need to sell on Amazon to work with our team. We’ve created custom solutions for auto manufacturers, movie and television launches, and financial services.
