Audio ads examples and specs
Learn more about standard and interactive audios ads.
Audio ads
Amazon audio ads can help you reach larger, unique ad-supported audiences across first-party and third-party streaming audio services, and measure impact against the brand goals you care about. With both advertisers and listeners in mind, Amazon Ads makes it easy to connect with audiences in those hard-to-reach moments in the home and beyond.
Key benefits
Access exclusive first-party and premium third-party content
Your brand messaging can be heard across exclusive first-party and premium third-party publishers that are streaming audio content across devices.
Discover relevant audiences
Connect with new audiences using our robust audience insights, based on billions of shopping and streaming signals.
Audience capabilities vary per locale and audio ad solution.
Use seamless, easy-to-use media tools
We can help you plan, activate, and measure your audio campaign with easy-to-use media tools and a collaborative creative services team.
Measure campaign impact
Brands can measure the success of their audio campaign, utilizing Amazon’s first-party reporting and third-party measurement solutions to provide visibility into performance and attribution on Amazon.
Measurement capabilities vary per locale and audio ad solution.
Innovate with unique Alexa experiences
Our audio advertising takes innovation to the next level, allowing you to reach and engage connected home audiences as they interact with your brand using voice commands and the power of Alexa.
Solutions
Featured solutions
Podcast ads
Amazon DSP allows advertisers to programmatically access quality podcast inventory at scale to deliver relevant messaging in a brand-safe environment.
Connect with Wondery to learn more about their ad solutions, sponsorships, and creative services to align your brand with premium content.
Where can my audio ads show up?
Ad-supported tier of Amazon Music
The leading streaming service on Alexa-enabled devices
Wondery and Wondery Partners
Programmatically access premium podcast inventory
Twitch
Livestreamed entertainment across desktop, mobile, and connected TVs
Amazon Publisher Direct (APD)
Provides direct access to top music and digital radio publishers
Get started with audio ads
From brainstorming all the way to execution, we want to make it easy for your brand to tell your story using audio ads. Connect with an Amazon Ads account executive to start building your audio ad strategy.
Looking for support creating your ideal audio ads?
Amazon’s audio ad creative services provide advertisers with voice and sound design from ideation to ad production. Work with our team of experts—including creative directors, copywriters, and producers—to craft immersive audio campaigns that engage customers in their moment of interest, adhere to spec and policy requirements, and raise the bar on ad quality.
Case studies
Audio ads case studies
Using interactive audio ads to drive consideration
Sony leveraged interactive audio ads to drive awareness and purchase intent for the LinkBuds S Noise Canceling Earbuds.
Key learnings
16MM+
16MM+ delivered impressions1
77%
Cost per add-to-cart 77% lower than Sony’s Amazon average2
Milk-Bone reaches new customers with Alexa interactive audio ads
Milk-Bone inspires new customers and drives consideration with Alexa interactive audio ads.
Key learnings
31%
New-to-brand rate of 31% among customers who asked Alexa to add Milk-Bone products to their cart3
11K
11K users engaged with the More Dog branded experience4
Blueair's AI-powered audio ad success
Learn how Blueair achieved higher add-to-cart rates and reached new customers effectively with AI-powered interactive audio ads.
Key learnings
45.3%
45.3% new-to-brand detail page views5
94%
94% higher add-to-cart rate than the 2024 Blueair average add-to cart rate6
resources
Audio ads resources
Frequently asked
questions, answered
How much does it cost to use audio ads?
Audio ads are sold on a cost per mille (CPM) basis, which means a cost per thousand impressions. We offer both managed-service and self-service buying options. For managed service, contact your account executive for more information, or reach out via the contact form. For self-service, register for Amazon DSP, or sign in if you already have an account.
What if I don’t have any audio assets for my campaign?
Whether you have existing audio material or are starting from scratch, we offer added audio production services with qualifying campaigns. Amazon’s audio ad production services provide advertisers with white-glove support from ideation through to ad production. Get in touch.
How can I measure results from my audio campaign?
Brands can measure the success of their audio campaign by accessing a variety of measurement capabilities across our entire audio supply, including first-party reporting and third-party measurement solutions from Amazon, to provide visibility into campaign performance and attribution. Reporting can include impressions, average impression frequency, cumulative campaign reach, audio start and complete, effective cost per audio complete (eCPAC), and more.
Sources
- 1-2 Amazon internal data, US, Nov–Dec 2023. Results are representative of a single advertiser/campaign and not indicative of future performance.
- 3-4 Amazon internal data, US, 2022
- 5-6 Amazon Internal Data, US, July 10–31, 2024.