What is Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) is a secure, privacy-safe and cloud-based data clean room solution, in which advertisers can easily perform analytics across pseudonymised signals, including Amazon Advertising events as well as their own data sets.
Holistic measurement
Built on Amazon Web Services (AWS), AMC can help advertisers with campaign measurement, audience analysis, media optimisation and more.
Flexible analytics
Structure custom queries to explore unique measurement questions and address top business priorities. Use our instructional queries to build queries faster.
Cross-media insights
Conduct analysis with event-level data sets across video, audio, display and search to gain a holistic and in-depth understanding of the customer journey.
Privacy-safe environment
AMC only accepts pseudonymised information. All information in an advertiser’s AMC instance is handled in strict accordance with Amazon’s privacy policies, and your own data sets cannot be exported or accessed by Amazon. Advertisers can only access aggregated, anonymous outputs from AMC.
Course
This learning path will provide you with an overview of Amazon Marketing Cloud, tips to get started and best practices to build the insights that deliver results.
How advertisers can use Amazon Marketing Cloud
Campaign deep-dive
Inspect campaign reach, frequency and total impact across the marketing funnel.
Media mix analysis
Understand a media channel’s incremental value and the effectiveness of different media combinations.
Audience insights
Learn about the composition of ad-exposed audiences and attributes of engaging audience groups.
Journey assessment
Analyse the sequence, frequency and types of audience interactions on path to conversion.
Custom attribution
Tailor how you credit different touch points to understand the full contribution of different media and campaigns.
Omni-channel impact
Evaluate how Amazon media campaigns drive engagement and sales on and off Amazon.
Case study
Goodway Group used Amazon Marketing Cloud to help SpoonfulONE deepen understanding of media investments and identify opportunities for business growth.
Case study
The brand evaluated the effectiveness of upper-funnel campaigns on audience reach and conversions with Amazon Marketing Cloud.
Get started with Amazon Marketing Cloud
Contact your Amazon Ads account executive to learn more.
FAQ
Advertisers can access hundreds of fields about their Amazon media campaigns via Amazon Marketing Cloud including ad-attributed impressions, clicks and conversions. Advertisers can also choose to upload their own pseudonymous data sets into a dedicated Amazon Marketing Cloud data clean room environment and join the data sets with Amazon Ads campaign events for analysis.
Amazon Marketing Cloud prioritises privacy and security by design. AMC only accepts pseudonymised data sets, and all information in your AMC instance is handled in strict accordance with Amazon’s privacy policies. You can only access anonymous outputs aggregated over a group of users. The information you choose to upload stays within your dedicated AMC instance, and cannot be exported or accessed by Amazon.
Amazon Marketing Cloud can report on cross-channel media performance and complement the reporting capabilities available in Amazon DSP. AMC reports are outputs of SQL query-based analysis over event-level data sets. The data sets queried are delivered via a downloadable CSV file and/or sent to your Amazon Web Services S3 bucket. Amazon DSP reporting contains pre-aggregated standard metrics, delivered via Amazon DSP console on-demand or API, and can report on performance of your media purchase and operations in Amazon DSP.
Amazon Marketing Cloud’s custom attribution focuses on assessing Amazon media’s performance, while Amazon Attribution measures non-Amazon media’s effectiveness in driving on-Amazon engagement. We view these solutions as complementary and recommend using the two together for a more comprehensive view of marketing attribution.