What is Amazon Marketing Cloud

Amazon Marketing Cloud (AMC) is a secure, privacy-safe and cloud-based data clean room solution, in which advertisers can easily perform analytics across pseudonymised signals, including Amazon Advertising events as well as their own data sets.

Holistic measurement

Built on Amazon Web Services (AWS), AMC can help advertisers with campaign measurement, audience analysis, media optimisation and more.

Flexible analytics

Structure custom queries to explore unique measurement questions and address top business priorities. Use our instructional queries to build queries faster.

Cross-media insights

Conduct analysis with event-level data sets across video, audio, display and search to gain a holistic and in-depth understanding of the customer journey.

Privacy-safe environment

AMC only accepts pseudonymised information. All information in an advertiser’s AMC instance is handled in strict accordance with Amazon’s privacy policies, and your own data sets cannot be exported or accessed by Amazon. Advertisers can only access aggregated, anonymous outputs from AMC.

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This learning path will provide you with an overview of Amazon Marketing Cloud, tips to get started and best practices to build the insights that deliver results.

How advertisers can use Amazon Marketing Cloud

Campaign deep-dive

Inspect campaign reach, frequency and total impact across the marketing funnel.

Media mix analysis

Understand a media channel’s incremental value and the effectiveness of different media combinations.

Audience insights

Learn about the composition of ad-exposed audiences and attributes of engaging audience groups.

Journey assessment

Analyse the sequence, frequency and types of audience interactions on path to conversion.

Custom attribution

Tailor how you credit different touch points to understand the full contribution of different media and campaigns.

Omni-channel impact

Evaluate how Amazon media campaigns drive engagement and sales on and off Amazon.

Case study

Goodway Group used Amazon Marketing Cloud to help SpoonfulONE deepen understanding of media investments and identify opportunities for business growth.

Case study

The brand evaluated the effectiveness of upper-funnel campaigns on audience reach and conversions with Amazon Marketing Cloud.

Get started with Amazon Marketing Cloud

Contact your Amazon Ads account executive to learn more.

Already have an Amazon Marketing Cloud account?


Who can use Amazon Marketing Cloud?

Amazon Marketing Cloud is available at no cost to eligible advertisers via web-based UI and API. Advertisers will have a dedicated AMC data clean room environment set up for them.

Advertisers need to have an executed Amazon DSP Master Service Agreement (MSA), planned campaigns or campaigns live in the last 28 days at Amazon DSP, and a technical resource familiar with SQL. For AMC API users, advertisers should also have an Amazon Web Services (AWS) account.

Contact your Amazon Ads account executive for more information.

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • SE
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
What data sets are available in Amazon Marketing Cloud?

Advertisers can access hundreds of fields about their Amazon media campaigns via Amazon Marketing Cloud including ad-attributed impressions, clicks and conversions. Advertisers can also choose to upload their own pseudonymous data sets into a dedicated Amazon Marketing Cloud data clean room environment and join the data sets with Amazon Ads campaign events for analysis.

How does Amazon Marketing Cloud protect my data?

Amazon Marketing Cloud prioritises privacy and security by design. AMC only accepts pseudonymised data sets, and all information in your AMC instance is handled in strict accordance with Amazon’s privacy policies. You can only access anonymous outputs aggregated over a group of users. The information you choose to upload stays within your dedicated AMC instance, and cannot be exported or accessed by Amazon.

How is Amazon Marketing Cloud reporting different from Amazon DSP reporting?

Amazon Marketing Cloud can report on cross-channel media performance and complement the reporting capabilities available in Amazon DSP. AMC reports are outputs of SQL query-based analysis over event-level data sets. The data sets queried are delivered via a downloadable CSV file and/or sent to your Amazon Web Services S3 bucket. Amazon DSP reporting contains pre-aggregated standard metrics, delivered via Amazon DSP console on-demand or API, and can report on performance of your media purchase and operations in Amazon DSP.

How is attribution using Amazon Marketing Cloud different from Amazon Attribution?

Amazon Marketing Cloud’s custom attribution focuses on assessing Amazon media’s performance, while Amazon Attribution measures non-Amazon media’s effectiveness in driving on-Amazon engagement. We view these solutions as complementary and recommend using the two together for a more comprehensive view of marketing attribution.