How can Amazon Ads fit into your consumer electronics marketing strategy? Whether you’re driving brand awareness or bringing your products to new audiences, learn about the advertising solutions that we can offer your business, on and off Amazon.
For consumer electronics, Amazon spans the entire customer journey, encompassing both online and offline touchpoints to help drive brand discovery, consideration and sales.
For high-consideration purchases within consumer electronics, such as TVs, laptops and premium smartphones, Amazon Ads offers tools to help build brand awareness and drive sales.
How Amazon Advertising can help consumer electronics brands reach shoppers
Customers don’t have to shop for consumer electronics on Amazon in order for you to reach them. With more than 300 million worldwide active customer accounts, we’re able to reach shoppers at scale even if they don’t directly engage with the consumer electronics category on Amazon. Based on a custom survey by Kantar,1 Amazon can help you reach significant segments of consumer electronics buyers.
While 49% of smartphone purchases are made in-store, 83% of smartphone buyers conduct research online prior to purchasing. Amazon also helps shoppers discover new brands, as 64% of smartphone buyers discover a new brand or product on Amazon.
86% of laptop buyers conduct research online prior to purchase, but 37% still buy in-store. 63% of laptop buyers discovered a new brand or product on Amazon and tend to have a larger consideration set.
Amazon reaches TV purchasers, even though 60% of shoppers ultimately purchase in store. TV buyers come to Amazon to compare prices and read reviews and recommendations.