Amazon Advertising can help you extend your reach across the complete path to purchase from brand discovery and consideration to driving omnichannel reach and results, on Amazon and offline.
2Kantar, 2019, US.
3Amazon quarterly earnings release, Q1 2020. Active customer accounts represent accounts that have placed an order during the preceding twelve month period.
4Comscore plan metrics, 2019.
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Staying on top of skincare consumer trends can help guide a successful advertising strategy. Our custom survey by Kantar uncovered insights into the shopper journey from 1,066 survey participants who purchased skincare products in the last month and are representative of the US female skincare buyer population.
Based on a custom survey, we learned that in-store skincare buyers that had an online touchpoint while in-store frequently visited Amazon,5 indicating that advertisers have a strong opportunity to build an omnichannel customer experience for their brand through Amazon Advertising.
Other skincare insights we learned6:
• The majority of skincare buyers, 88%,
• Just over half of in-store skincare buyers had an online touchpoint before they made a purchase.
Skincare buyers gave these reasons for visiting online sites:
• Researching/learning more about products already considering (47%)
• Finding best product to meet needs (39%)
• Finding product with best deal/promotion (28%)
It’s clear that shopping for skincare products is omnichannel. In-store buyers engage with online touchpoints, and both online and in-store buyers engage with Amazon.
5Kantar, 2019, US.
6Kantar, 2019, US.