Industry insights

Marketing solutions tailored for your business

Explore inspiring case studies, detailed research and informational courses to help you understand how to use Amazon Ads solutions to craft marketing strategies specific to your industry.

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Industry deep dives

Automotive

Build awareness and reduce friction in the purchase journey to help sell more cars and see satisfied customers drive away.

Beauty

Contour your marketing strategy to drive beauty brand discovery.

Consumer electronics

Build brand equity and drive product discovery amongst tech-savvy consumer electronics shoppers both on and off Amazon.

Entertainment

Connect with fans while they’re immersed in the content they love.

Fashion

From discovery to purchase, build meaningful connections with fashion shoppers at every touchpoint of their journeys.

Financial services

Differentiate your brand and help hard-to-reach audiences navigate key life events.

Grocery

Reach omnichannel grocery shoppers, wherever they are.

Health and personal care

Build long-lasting relationships with campaign messaging that earns customers trust.

Home goods and furniture

Reach new shoppers as they re-imagine their living spaces.

Home improvement

Streamline home improvement for customers, driving sales and building lasting relationships.

Hospitality

Take your advertising to new places by inspiring consumers ready to book their next travel and dining experiences.

Publishing

Promote your titles to reach readers who are seeking books like yours.

Telecom

Dial into a marketing strategy that reaches consumers looking to stream, talk and text.

Toys and games

Connect with customers looking for toys and games all year-round.

How brands are using Amazon Ads to move their business forward

Mars turns movie night into brand love for M&M’S

Mars wanted audiences to enjoy a beloved snack while watching their favourite movies. Learn how they worked with Amazon Ads to increase consideration and conversion for M&M’S.

How Kit Kat used Twitch ads to reach a digitally savvy audience

When Kit Kat wanted to reach new audiences, they approached Amazon Ads. See how a partnership with Twitch helped the legacy chocolate brand spread their message.

Go inside L'Oréal’s glamorous strategy to reach customers

L'Oréal leaders explain how they worked with Amazon Ads to better reach audiences through sponsored ads and Amazon DSP.

The design invention behind the Paramount+ on-box ads

See the on-box advertising campaigns featuring SpongeBob SquarePants and PAW Patrol, and learn about the custom-designed tool that helps make on-box ads a reality.

HP leveraged Amazon Ads to relaunch their 1005W printer series

Find out how HP leveraged both Amazon Business and Amazon Ads for the relaunch of their 1005W laser printer series.

Volkswagen introduces Alexa-powered ID.4 test-drives

Volkswagen is introducing a new Alexa-powered interactive test-drive of the all-electric ID.4 SUV.