Case studies
How a bilingual children’s books brand grew sales with Amazon Ads
Learn how Binibi, a small business brand creating bilingual books for children, used Amazon Ads to drive sales growth and expand their reach to new customers.
No business is small when your goals are big
Let Amazon Ads help your business grow in the right direction.
Small businesses saw 26% of their sales, on average, driven by Amazon Ads.1
Intrigued? We also offer no up front fees, easy setup, and resources you can rely on. Find out more about why our solutions work.
Set up your first campaign by using Sponsored Products
Think of this solution as your entry point to Amazon Ads—no experience required.
Best for
Promoting individual products.
Why it works
- Use automatic targeting to engage relevant audiences.
- Help drive sales for best sellers, new launches, latest offers, and more.
Within the first year after launching a Sponsored Products campaign, ASINs saw an average weekly lift of 31% in glance views and 50% in units ordered.2
Explore more ways to grow your small business
Best for
Differentiating your products and brand.
Why it works
- Attract customers with highly-engaging content in prominent placements.
- Reach the right shoppers through precise targeting.
Sponsored Brands advertisers saw 84% increase in sales with Top-of-search Impression Share.3
Best for
Expanding your content placements and formats.
Why it works
- Use information on shopping and streaming to inform your strategy.
- Engage key audiences across the Amazon store, websites, and apps.
Advertisers who use Sponsored Display audiences are seeing up to 74% of their ad attributed sales driven by new-to-brand customers.4
Best for
Showcasing your brand at all times for free.
Why it works
- Customers can explore your full range of products, and learn about your brand.
- Increase repeat purchases, loyalty, and build lasting connections.
Shoppers who visit a Store during their shopping journey purchase 57% more frequently and have a 67% higher average order value.5
See how they did it
RISING STARS by Amazon Ads is a new video series that highlights small-business owners around the globe facing common business challenges. The featured businesses span a variety of categories, marketing expertise, and phases in their growth journey with Amazon Ads. Their stories serve as an inspiring guide for how small businesses can achieve big results.
Follow season one below, and watch them reach for success, like rising stars.
Sources:
1 Amazon internal data, advertisers using Amazon Ads including Sponsored Products, Sponsored Brands, and/or Sponsored Display, January – December 2022. Aggregated average results are based on past observations and not indicative of future performance.
2 Amazon internal data, WW, June–December 2022
3 Amazon internal data, WW, Jan 2022 - Dec 2022, Results are based on past observations and not indicative of future results.
4 Amazon internal data, US, June 2022
5 Amazon internal data, US, June 2022