Rising Stars
Small businesses. Big dreams.

See how small-business founders face challenges and turn big dreams into success with Amazon Ads.

U.s. Rising Stars

Meet this year's star founders

Rising Stars shines a light on how small-business founders turn passion into purpose and build connections with customers. This video series follows four diverse U.S.-based brands as they navigate the highs and lows of entrepreneurship. Watch how they turn challenges into growth opportunities and dreams into reality with the help of Amazon Ads.

The businesses featured here were compensated for their participation in this program.

U.s. Rising Stars:
Fly By Jing

Dynamic flavors

Fly By Jing wanted to do the impossible and create a new category of condiment. Discover how they were able to bring the heat to a new audience with Amazon Ads.

U.s. Rising Stars:
Fly By Jing

Changing perceptions

The taste of Fly By Jing’s chili crisp will make anyone sit up and pay attention. So they created Amazon Ads campaigns that are just as spicy.

U.s. Rising Stars:
Fly By Jing

Visual storytelling

Fly By Jing wanted to be both mouth-watering and thumb-stopping. So they made sure their content on Amazon Ads was both memorable and educational.

U.s. Rising Stars:
Fly By Jing

Maximizing reach

When Fly By Jing needed a way to get their product in front of a wider audience, Amazon Ads had the answers. Turns out the secret sauce was reach.*

U.s. Rising Stars:
Ecoslay

Starting up

Ecoslay Founder Adria Marshall couldn’t find products for her type of hair, so she started making them herself. Then she turned to Amazon Ads and found more customers than she ever imagined.

U.s. Rising Stars:
Ecoslay

Keep building

Ecoslay was an overnight viral hit and they were excited to scale up. Amazon Ads helped them sustain that growth, so Ecoslay had the resources to keep building.

U.s. Rising Stars:
Ecoslay

Sharing the love

Ecoslay makes their products with love—and their customers could feel it. So they used Amazon Ads to share that feeling with even more people.

U.s. Rising Stars:
Ecoslay

Staying on top

When it comes to Amazon Ads, Ecoslay is all about putting its best foot—or product—forward. They use their top sellers to drive growth across their storefront.*

U.s. Rising Stars:
Southern Natural

Building a community

Jeri Anne Huffstutler founded Southern Natural to create goat milk soaps for people with sensitive skin like her. With Amazon Ads, she’s able to reach a larger community than ever before.

U.s. Rising Stars:
Southern Natural

Scaling up

Jeri Anne wanted to take Southern Natural from a regional business to a national one. Amazon Ads empowered her to scale up, increase revenue, and find stability for her business.

U.s. Rising Stars:
Southern Natural

Making it personal

Southern Natural is built on founder Jeri Anne’s real-life experience of finding relief for her sensitive skin. So she uses Amazon Ads to share her story with more people—and create more customers.

U.s. Rising Stars:
Southern Natural

Optimizing spend

When it comes to goat milk soap, Southern Natural founder Jeri Anne knows just what to do. For advertising, she counts on Amazon Ads for the tools she needs to optimize and grow.

U.s. Rising Stars:
Kolkata Chai Co.

The soul of chai

Brothers Ani and Ayan founded Kolkata Chai Co. to introduce America to the real taste of chai. Amazon Ads helps make sure that people all around the country learn about their brand.

U.s. Rising Stars:
Kolkata Chai Co.

Going big

Kolkata Chai Co. started as a single brick-and-mortar storefront, but their founders were dreaming big. They discovered that Amazon Ads was a game changer. It gave them the reach they needed to grow.

U.s. Rising Stars:
Kolkata Chai Co.

Making social count

Kolkata Chai Co. saw that social content with influencers like investor Hasan Minhaj drove business to their Amazon Brand Store. So they invested in Amazon Ads to help turn those clicks into sales.