Rising Stars:
Meet this year's founders
Watch Rising Stars entrepreneurs turn passion into thriving global brands while conquering challenges and growing as leaders.
Panier Des Sens
Provence to the world
Its hard to touch, smell or feel through a screen. That's the challenge the cosmetic brand Panier des Sens faces every day. Watch how Amazon Ads helps Joanna and Noé bring the feeling of Provence to customers and launch a new lavender collection.
Fler
Redefining the ritual
From a garage in Italy to five countries. Fler is a premium shaving brand built by a mother-daughter duo. Now they're stepping into the unknown. Watch how Amazon Ads helps Allegra and her mum launch their first ever product outside of shaving, a refillable deodorant.
3INA
Growing with soul
Founder Pablo created 3INA to disrupt the beauty industry. Watch how Maria and the team used Amazon Ads' full-funnel strategy, including their first Prime Video Ads campaign, to help grow their brand and expand it globally.
Majority
The half-time gamble
Two friends turned a £3,000 garage start-up into a £27 million audio brand sold in 10 countries. Watch how Eddie and PJ, co-founders of Majority, are attempting a world record to boost brand awareness and using full-funnel Amazon Ads to get their products in front of millions.
Discover past Rising Stars
Entrepreneurs share their journeys of scaling global brands with Amazon Ads and resilience.
Singularu
Shining bright
They transformed their passion for jewellery into an international success. Cristina and Paco, co-founders of Singularu, test small batches, learn what works and scale fast. Watch how they're growing in Europe and beyond.
Blockhütte
Beyond the lunchbox
Two childhood friends turned their passion for sustainable food storage into global brand Blockhütte. Watch how they overcame challenges and used Amazon Ads to expand to 14 countries and counting.
Sabbiarelli
From marble to magic
Sabbiarelli transformed a family's creative moment into European success. Now, as they prepare their most ambitious launch yet, can they bring their artistic vision to a whole new audience?
Gardener’s Dream
Sheds, strawberries and survival
Watch Gardener’s Dream’s roller-coaster journey as three Scottish friends turn a local plant shop into a £25M online empire. See how they learned to overcome setbacks and bloom into a global success.
SAVANA
The next big game
SAVANA went from an ambitious side project to global board game sensation. Now, they race to create another success before the holidays, hoping to match their previous triumph.
MorphCostumes
From Scotland to the world
Discover how MorphCostumes scaled globally, connecting their brand with ideal customers.
It’s all in the keywords
Learn how MorphCostumes optimised their sponsored ads campaigns to prepare for peak events.
Mastering global advertising
Find out how MorphCostumes scaled globally using Amazon Ads insights and features.
DANISH ENDURANCE
Scaling with Amazon Ads
Discover how DANISH ENDURANCE grew globally, from one product to a worldwide brand.
Going global with Amazon Ads
Find out how data and tools helped optimise their campaigns worldwide.
Elevating strategy with Amazon Ads
See how DANISH ENDURANCE uses Amazon insights to select products and prioritise advertising.
Dupray
Made in Montreal
They built a bestseller. Now they're building the brand. Watch Seb, Brent and Pierre bring manufacturing back to Canada, launch category-defining products and use Amazon Ads to build Dupray's brand recognition beyond any single product.
Marlow and Crowned Skin
Built to break through
Two brands, one goal: disrupt established categories across the US and Canada. Watch Nadia, Harit and Kiara from Marlow rethink menstrual health with bold new products, and Darrell from Crowned Skin reimagine men's grooming with a first-of-its-kind body butter cologne, both using Amazon Ads to help build their brands and reach new customers.
Discover past Rising Stars
Entrepreneurs share their journeys of scaling global brands with Amazon Ads and resilience.
Blume
Blume under pressure
Watch as Karen Danudjaja and her close-knit team pour heart and purpose into launching Blume’s most ambitious superfood blend, all in one whirlwind weekend.
Liquid Rubber and Beck’s Broth
A tale of two launches
Two Canadian brands. One make-or-break sales season. Watch real entrepreneurs apply hard-earned wisdom, embrace new challenges and turn ideas into customer favourites.
HydroJug
The reinvention game
Brothers Hayden and Jake started HydroJug with everything they had in their parents' garage in Utah. It quickly went viral, turning a simple jug into a cultural moment, until post-COVID demand dried up and the business nearly flatlined. Watch how they used Amazon Ads to rebuild and turn a product-first mindset into a full-funnel growth engine.
Crowned Skin and Marlow
Built to break through
Two brands, one goal: disrupt established categories across the US and Canada. Watch Darrell from Crowned Skin reimagine men's grooming with a first-of-its-kind body butter cologne, and Nadia, Harit and Kiara from Marlow rethink menstrual health with bold new products, both using Amazon Ads to help build their brands and reach new customers.
A Better Treat
Swimming upstream
Boris had the entrepreneurial itch his whole life, but it was his rescue dog Emi's stomach troubles that gave him the idea worth building. He created A Better Treat with a single organic ingredient and launched it on Amazon with no outside funding. Watch how Amazon Ads unlocked full-funnel growth, helping him reach new customers, scale creative with Amazon Ads Creative Studio and earn his place in the competitive pet category.
Veracity
The holistic route
A personal health journey inspired Allie to build Veracity, a wellness brand on a mission to help others navigate metabolic health with better information and support. Watch how Amazon Ads supported her growth strategy from top to bottom, helping her expand from a single hero product into a complete brand system and reach new customers across every stage of their shopping journey.
Discover past Rising Stars
Entrepreneurs share their journeys of scaling global brands with Amazon Ads and resilience.
The businesses featured here were compensated for their participation in this programme.
Kolkata Chai Co.: The soul of chai
Brothers Ani and Ayan founded Kolkata Chai Co. to introduce America to the real taste of chai. Amazon Ads helps make sure that people all around the country learn about their brand.
Kolkata Chai Co.: Going big
Kolkata Chai Co. started as a single brick-and-mortar shopfront, but their founders were dreaming big. They discovered that Amazon Ads was a game changer. It gave them the reach they needed to grow.
Kolkata Chai Co.: Making social count
Kolkata Chai Co. saw that social content with influencers like investor Hasan Minhaj drove business to their Amazon Brand Store. So they invested in Amazon Ads to help turn those clicks into sales.
Kolkata Chai Co.: Building awareness
Founders Ani and Ayan dream of changing the way Americans think about chai. They count on Amazon Ads to help build brand awareness and sales.
Southern Natural: Building a community
When it comes to goat’s milk soap, Southern Natural founder Jeri Anne knows just what to do. For advertising, she counts on Amazon Ads for the tools she needs to optimise and grow.
Southern Natural: Scaling up
Jeri Anne wanted to take Southern Natural from a regional business to a national one. Amazon Ads empowered her to scale up, increase revenue and find stability for her business.
Southern Natural: Making it personal
Southern Natural is built on founder Jeri Anne’s real-life experience of finding relief for her sensitive skin. So she uses Amazon Ads to share her story with more people—and create more customers.
Southern Natural: Optimising spend
When it comes to goat’s milk soap, Southern Natural founder Jeri Anne knows just what to do. For advertising, she counts on Amazon Ads for the tools she needs to optimise and grow.
Ecoslay: Starting up
Ecoslay Founder Adria Marshall couldn’t find products for her type of hair, so she started making them herself. Then she turned to Amazon Ads and found more customers than she ever imagined.
Ecoslay: Keep building
Ecoslay was an overnight viral hit and they were excited to scale up. Amazon Ads helped them sustain that growth, so Ecoslay had the resources to keep building.
Ecoslay: Sharing the love
Ecoslay makes their products with love—and their customers could feel it. So they used Amazon Ads to share that feeling with even more people.
Ecoslay: Staying on top
When it comes to Amazon Ads, Ecoslay is all about putting its best foot—or product—forward. They use their top sellers to drive growth across their shopfront.*
Fly by Jing: Dynamic flavours
Fly By Jing wanted to do the impossible and create a new category of condiment. Discover how they were able to bring the heat to a new audience with Amazon Ads.
Fly by Jing: Changing perceptions
The taste of Fly By Jing’s chilli crisp will make anyone sit up and pay attention. So they created Amazon Ads campaigns that are just as spicy.
Fly by Jing: Visual storytelling
Fly By Jing wanted to be both mouth-watering and thumb-stopping. So they made sure their content on Amazon Ads was both memorable and educational.
Fly by Jing: Maximising reach
When Fly By Jing needed a way to get their product in front of a wider audience, Amazon Ads had the answers. Turns out the secret sauce was reach.*
China’s Rising Stars
Heybike
Heybike, an eco-friendly mobility brand, gains momentum as Europe embraces e-bikes. In 2025, the company broadens their reach by launching innovative models for a younger audience, leveraging Amazon Ads to strengthen their position.
China’s Rising Stars
AWOL Vision
Following their success in North America, AWOL Vision expands their home entertainment innovations into Europe. They debut their latest products on Amazon and open their flagship store in Germany, bringing their tech-meets-design approach to European homes.
China’s Rising Stars
Chef Power
Chef Power, the global sub-brand from Chinese cookware leader ASD, transforms cooking into a worry-free experience. Using Amazon Ads solutions, the brand expands from domestic success to become a new force in the global kitchen space.
China’s Rising Stars
Qualfort
Qualfort transforms from a Qingdao family wool sweater business into a global brand. Leveraging their manufacturing expertise, quality control and efficient operations, they connect with customers worldwide through Amazon Ads.
China’s Rising Stars
Comix
Entering a new phase in cross-border operations, Chinese stationery leader Comix explores B2B opportunities on Amazon. Through strategic product and marketing refinements to grow their global footprint, how far can their expansion take them?
China’s Rising Stars
Letaya
Letaya aims to become the world’s leading steel furniture brand, leveraging Amazon Ads to drive awareness and B2B sales alongside their manufacturing strengths. In an industry where products often look the same, how will Letaya stand out and stay ahead?
China’s Rising Stars
Renogy
Renogy, an innovator in clean energy, combines technological advancement with deep customer insights to power homes and outdoor lifestyles worldwide. The brand expands access to efficient, safe and convenient energy solutions through Amazon Ads.
China’s Rising Stars
Hoverair
Drawing from a decade of aerial-imaging expertise, Hoverair reimagines drones through user-first design, making it easy to capture life's moments. Now, they're sharing their innovation across North America, Europe and Japan through Amazon Ads.
China’s Rising Stars
Tiny Land
Tiny Land creates high-quality wooden toys that enhance children's development and strengthen parent-child connections. Using Amazon Ads, they're expanding their educational toy offerings while reaching relevant audiences.
China’s Rising Stars
Funto
Funto sets itself apart with distinctive travel watercolours. Through Amazon Ads, they connect art supplies to creativity and well-being to attract new audiences. Can this artistic approach help Funto achieve a wider reach?
China’s Rising Stars
Aochuan
Aochuan crafts high-quality portable photography gear, evolving from OEM origins into a technology-driven brand. Through Amazon's global marketplace, they're building customer trust and expanding their reach. Can this small brand challenge industry giants?
China’s Rising Stars
Katbite
Katbite creates products for home cooking convenience. They customise strategies across markets to align with local cultures and seasonal preferences. Using Amazon Ads, they show how everyday products can stand out. Can this approach drive global success?
China’s Rising Stars
JisuLife
JisuLife creates portable fans that blend smart tech with minimalist design. The brand maximises sales and meets seasonal demand through Amazon’s global marketplace. Using Amazon Ads, they gain visibility, build loyalty and transform their brand image.
China’s Rising Stars
Meepo
Meepo expands globally with professional-grade electric skateboards and customer-focused design, connecting with its rider community and reaching new audiences through Amazon Ads. See how this brand uses full-funnel marketing to grow in a specialised category.
China’s Rising Stars
WiiM
WiiM creates high-quality audio products that deliver premium sound with smart connectivity. The brand drives sales through Amazon Ads full-funnel solutions, connecting with customers from awareness to conversion.
Rediscover past Rising Stars
Season 4
AstroAI
AstroAI has already launched several popular products, including car air pumps and emergency power supplies, with sales spanning North America, East Asia, Europe, and Australia. With Prime Day approaching, AstroAI is boldly ramping up its advertising efforts to further enhance their brand. How effective will these efforts be?
ROCKBROS
ROCKBROS, a leading one-stop shop in the cycling industry, is dedicated to becoming a global brand deeply rooted in the outdoor ecosystem. In 2024, ROCKBROS has a series of brand expansion events planned for overseas markets. We look forward to seeing how ROCKBROS takes this crucial step toward steady success.
WYBOT
WYBOT is a Chinese company specialising in the research, design, production and sales of pool-cleaning robots. The operations team has decided to boldly experiment with new self-service Streaming TV ads and Sponsored TV for their new flagship product to be launched on Prime Day. What results will they achieve?
Phomemo
Phomemo is a “small giant” in the niche market of portable and lightweight printers, which is focusing on optimising the user experience. How can they effectively allocate advertising budgets by using popular old products to drive new ones, improve ad performance and continue to lead the global mid-to-high-end printer market?
HOTO
HOTO creates smart tools by integrating industrial design and intelligent technology into the traditional tool industry. They produce consumer-grade tools that meet modern aesthetic and user experience standards. How can they adjust their advertising strategies and optimise ad creative with AI tools to achieve even greater success?
GANCUBE
GANCUBE has become a globally renowned brand for competitive Rubik’s cubes. In collaboration with Amazon Ads, GANCUBE explored more effective overseas marketing strategies, leading to growth in both sales and exposure. They successfully navigated the challenges of brand promotion, broke through low-price competition and established a new pricing tier.
Season 3
Baleaf Sports
Baleaf Sports is a leading sports lifestyle brand. The story focuses on the challenges behind the brand’s upgrade. It demonstrates how Baleaf Sports used a range of Amazon Ads tools and products for their new brand positioning and harnessed the power of their brand to drive sustainable business growth.
Cyxus
Cyxus is a leading global fashion eyewear brand. The company has always prioritised brand building as the cornerstone of their long-term growth. The story illustrates how Cyxus harnessed Amazon’s full-channel portfolios to effectively explore new marketplaces, boost sales and enhance their brand’s influence.
NIU
NIU is a global leader in smart urban mobility solutions. See how their team flexibly designed advertising programmes and used “combo punches” from Amazon Ads to boost brand awareness, stimulate consumer conversion and generate new growth potential when the company accelerated their brand globalisation.
CREALITY
CREALITY is a global 3D printing leader. Facing daunting challenges, this story reveals how this group of “newbies” made use of their existing resources, constantly improved their ad portfolios, experimented with new marketplaces and swiftly moved toward their annual goal.
FINDKING
FINDKING, a distinguished knife brand, debuted on Amazon five years ago and has grown to operate in 18 marketplaces on Amazon with an impressive annual sales volume of more than 2 million USD. Learn how this brand propelled from a small town to a global stage.
EcoFlow
EcoFlow is a trailblazer in mobile and clean energy technology. To reach a wider audience, they travelled to Europe to conduct research and establish a product life cycle. The story reveals how EcoFlow refined plans for various marketplaces while enhancing their products.
Medicube:
Glowing beyond borders
From Seoul to the world: medicube brings professional-grade skincare home, pairing K-Beauty expertise with Amazon Ads to reach new fans globally.
Medicube:
Device-first US breakthrough
medicube gathers US feedback in Los Angeles and pivots to a device-first Prime Day plan: proof over pretty. Clinical results, mode demos and factory tech fuel buzz and data-backed ads for a US breakthrough.
Medicube:
Medicube’s Prime Day triumph
medicube doubles down on Prime Video and sponsored ads, battling for top of search in real time. Overnight optimisations and audience‑first creative fuel record sales and eight times new customers.
Discover past Rising Stars
Entrepreneurs highlight their paths to global success, driven by Amazon Ads and persistence.
Wishcompany
Captivating global shoppers
Wishcompany sets ambitious Prime Day goals, using fresh strategies to help exceed Black Friday and Cyber Monday sales.
The lead-up to lasting growth
Wishcompany promotes their Dear, Klairs brand globally, choosing Blue Calming Cream as their Prime Day hero product.
Wishcompany in the world
Wishcompany connects with US partners and consumers to transform Blue Calming Cream into a global bestseller.
Kaedear
Episode 1
Discover how Kaedear built their brand presence on Amazon, using a combination of Sponsored Products, Sponsored Brands, display ads and Stores.
Kaedear
Episode 2
Kaedear used customer feedback to develop new products, but will their ad strategy resonate with audiences?
Kaedear
Episode 3
See how Kaedear used Amazon Ads to establish and amplify their brand presence.
Tansuno Gen
Episode 1
Learn how Tansuno Gen harnessed Amazon Ads, including Sponsored Products, Sponsored Brands, display ads and Stores, to achieve long-term growth.
Tansuno Gen
Episode 2
Get a behind-the-scenes look at Tansuno Gen’s peak shopping season preparation and discover how they created new and exciting Sponsored Brands campaigns for customers.
Tansuno Gen
Episode 3
See how Tansuno Gen turns sales results into actionable insights that help inform future strategies and drive continuous business growth.
GO.Holdings
Episode 1
Discover how GO.Holdings launched the brand NULL and their foundational approach to using Amazon Ads for long-term growth.
GO.Holdings
Episode 2
NULL team shares their playbook for their sponsored ads strategy . Discover how they aim for success with this structured approach.
GO.Holdings
Episode 3
NULL began as an online brand and has now established a presence in physical stores. Learn how they used Amazon Ads to build a strong brand presence.
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