Launch announcement
Video Generator is now available for Sponsored Brands video campaigns in nine marketplaces
November 11, 2025
What launched?
After launching in the United States, Amazon Ads expanded Video Generator (Open Beta) for Sponsored Brands video to Canada, India, Mexico, France, Germany, Italy, Spain and the United Kingdom.
Video Generator quickly creates video ads from product images or videos and using product information found on Amazon product detail pages. Advertisers can customize headlines, fonts, colors, and logo placement, making Video Generator ideal for brands wanting professional-quality video ads with minimal input and at no additional cost.
Access Video Generator through Creative Studio in the Amazon Ads Console
Select an ASIN and generate video
With a single click, Video Generator will generate ad-ready videos within minutes
Why is it important?
Video Generator is an AI-powered tool that transforms a single product image or video and ASIN into high-quality multi-scene videos with text animation and background music. Advertisers can create up to six 15-second professional video ads within minutes, with no production experience required and at no additional cost. The tool leverages Amazon retail insights by scanning product detail pages, listings, A+ content, and other content as applicable, to generate brand-tailored videos, ensuring creative consistency while enabling businesses of all sizes to compete effectively in video advertising. Advertisers can access Video Generator through Creative Studio in the Amazon Ads Console.
Where is the feature available?
- North America: United States, Canada, Mexico
- Europe: United Kingdom, Germany, Spain, Italy, France
- Asia Pacific: India
Who can use it?
- Self-Service, Sellers, Vendors, Authors