Launch announcement
Video Generator (beta) is now available for Online video in the Amazon DSP
November 20, 2025
What launched?
Amazon Ads expanded Video Generator to Multimedia Solutions with Amazon DSP in Open Beta in the United States. Advertisers can now create videos for Online video ad campaigns at no additional cost. Video Generator quickly creates video ads from product images or videos and using product information found on Amazon product detail pages. Advertisers can customize headlines, fonts, colors, and logo placement, making Video Generator ideal for brands wanting professional-quality video ads with minimal input and at no additional cost.
Access Video Generator through Amazon DSP's Online video campaign workflow
Example of Video Generator output
Why is it important?
Video Generator is an AI-powered tool that transforms a single product image or video and ASIN into high-quality multi-scene videos with text animation and background music. Advertisers can create up to six 15-second professional video ads within minutes, with no production experience required and at no additional cost. The tool leverages Amazon retail insights by scanning product detail pages, listings, A+ content, and other content as applicable, to generate brand-tailored videos, ensuring creative consistency while enabling businesses of all sizes to compete effectively in video advertising. Advertisers can access Video Generator through Amazon DSP’s Online video campaign workflow.
Where is the feature available?
- North America: United States
Who can use it?
- Managed-Service
- Self-Service
- Sellers
- Vendors
- Authors