Boost advertising efficiency with Ads Agent

What launched?

Amazon Ads announced Ads Agent, an AI agent that simplifies how advertisers plan, launch, and optimize campaigns. Powered by AI, Ads Agent works alongside advertisers to automate time-consuming tasks, like identifying targeting segments, adjusting pacing across hundreds of campaigns, and generating SQL queries for advanced analytics. It also provides data-driven recommendations and simplifies analysis—all while providing transparency and control.

At launch, Ads Agent is accessible on certain pages throughout Amazon Ads, including Amazon Marketing Cloud and Multimedia Solutions with Amazon DSP. It offers several skills that boost advertiser speed and scale:

• Create and optimize campaigns at scale: Streamline operations for Multimedia Solutions with Amazon DSP campaigns. Upload a custom media plan and let Ads Agent create your campaign structure and ad groups for you. Or, optimize your campaigns at scale using only natural language. For example, ask Ads Agent to “pause all campaigns with return on ad spend less than 2” and watch as Ads Agent takes on the heavy lifting.
• Campaign targeting: Efficiently reach relevant audiences at scale using Ads Agent’s intelligent targeting recommendations for Amazon DSP campaigns. Ads Agent reviews thousands of audience segments to recommend the most relevant Amazon audience segments and keywords for your campaign. Simply review, refine, and apply. Learn more.
• Accelerate time-to-insight in Amazon Marketing Cloud (AMC): Leverage Ads Agent’s deep AMC and SQL skills to streamline the path from business question to actionable insight. Ads Agent helps you build complex audience and analytics SQL queries using natural language and provides real-time user guidance to simplify analysis. Learn more.

Upload your media plan and Ads Agent handles the campaign setup for you. Campaigns only launch after you review and approve.

Why is it important?

Ads Agent reimagines the advertising experience by combining agentic AI capabilities with Amazon's first-party insights to unlock new levels of advertising efficiency. Whether managing a few campaigns or hundreds, advertisers can work smarter with the help of Ads Agent and save valuable time to reinvest where it matters most to their advertising goals.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Israel, Egypt, Turkey, Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
• Asia Pacific: Australia, New Zealand, Japan, China, India, Singapore

Who can use it?

All users with access to Amazon Marketing Cloud (AMC) and U.S. users of Multimedia Solutions with Amazon DSP.

Where do I access it?

• Amazon Marketing Cloud (AMC)
• Amazon DSP