Twitch audiences in Audience Builder now available in beta

1 June 2021

What’s been launched?

Twitch audiences are now available to advertisers worldwide in Audience Builder in Amazon DSP.

Why is it important?

Build audiences based on streaming signals with Twitch. Using Audience Builder, you can now build and engage with audiences that have streamed content on Twitch based on channels, genres or games with a 30-day look-back window. You will also be able to augment these audiences with Amazon shopping and streaming signals available on Audience Builder on a line item level.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: United Kingdom, Germany, France, Italy, Spain, Netherlands
  • Middle East: United Arab Emirates, Saudi Arabia
  • Asia Pacific: India, Australia, Japan

Who can use it?

  • Self-service
  • Managed service

Where do I access it?

  • Amazon DSP