Launch announcement
Amazon Ads on Adobe Express: streamline your Amazon Ads creative workflow
September 15, 2025
What launched?
Amazon Ads and Adobe have joined forces to release an add-on and templates available in Adobe Express to streamline development of ad creative. With a direct connection between Adobe Express and an advertisers' Amazon Ads account, advertisers can produce stand-out creative for Sponsored Brands video, Online Video, display ads on Amazon DSP, and more. Through this integration, advertisers can start designing using assets from their Amazon Ads creative asset library, create with Adobe Express's tools and templates, confirm policy compliance with real-time checks, and send launch-ready content directly back to their creative asset library for use in Amazon Ads campaigns. This streamlined design workflow can help reduce revision cycles and accelerates the creative development process, enabling faster time to market.
Streamline your creative workflow with Amazon Ads on Adobe Express
Discover the Amazon Ads add-on within Adobe Express. In the bottom left of the navigation bar, click on the ‘Add-ons’ tab and search for ‘Amazon Ads’. Then select ‘Add’ for the Amazon Ads add-on.
Find your Amazon Ads template.Visit ‘Social media and ads’ on the top navigation bar, then select ‘Amazon ads’. Browse templates for Sponsored Brands video, Online video, and more.
Connect to your Amazon Ads account in Adobe Express. If you do not have an Amazon Ads account, connect a regular Amazon.com account for guest mode access to real-time policy checks.
Select your Amazon Ads profile and Import assets. This allows for access to your Amazon Ads creative assets library to jumpstart your design process.
Create with Adobe Express design capabilities.
Confirm policy compliance with real-time checks. Click on the ‘Check’ feature, select the pages that need to be reviewed, and your ad type. Fix policy violations flagged to improve the compliance of your ad.
Export your creative with automated specs. Name your file, select your ad program, and get your creative automatically formatted to meet required bitrate and frame rate when saving to your Amazon Ads asset library. This intelligent export flow helps ensure your creative meets technical requirements while reducing manual resizing and reformatting work.
Why is it important?
This integration streamlines the creative development process for Sponsored Brands video, Online Video, display ads on Amazon DSP, and more by combining Adobe Express's powerful design capabilities with direct access to Amazon Ads creative assets and real-time policy checks. Advertisers can now design, review, and launch compliant creative content more efficiently, reducing the time from concept to campaign launch. Automated spec fitting (bitrate and framerate) during video export reduces technical errors and eliminates the need for manual reformatting across different ad programs, further enhancing efficiency and accuracy in the creative workflow.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, Singapore
Who can use it?
- Anyone with an Adobe Express account and an Amazon Ads or Amazon.com account, can use this integration.
Where do I access it?
Amazon Ads on Adobe Express is accessible from within the Adobe Express ecosystem. Sign up or sign in to your Adobe Express account on https://new.express.adobe.com/, navigate to ‘Add-ons’ , and search for ‘Amazon Ads’. This add on is not accessible in the China region.
Links to use: Amazon Ads on Adobe Express landing page and Amazon Ads creative templates