Launch announcement
Streamline creative for multi-channel video ad campaigns across Amazon
January 19, 2026
What launched?
Amazon has launched a new solution that enables advertisers to create and manage video campaigns across Amazon using a single Streaming TV creative. When the Streaming TV asset meets Online Video specifications, this solution automatically generates optimized variants for multiple channels including Fire TV, Alexa, and Fire tablet through a unified workflow.
Upload your video asset and select Streaming TV as your Ad Experience. If your video meets Online Video specifications, Online Video will be automatically selected as the default format.
Online video ads unlocks Amazon's premium device placements like Fire TV, Alexa and Fire Tablet.
Why is it important?
This simplified workflow addresses the complexity of multi-channel campaign management while maintaining brand consistency. Advertisers can now enjoy reduced creative production time, expanded reach across connected device audiences, and unified brand storytelling. This solution combines Streaming TV and Online Video creative development into a single flow, helping advertisers to efficiently scale their presence across Amazon's premium advertising inventory while maximizing campaign effectiveness.
Where is the feature available?
- North America: United States
Who can use it?
- Self service advertisers