Launch announcement
Streamline campaign analysis with unified reporting, now generally available
June 5, 2026
What launched?
Unified reporting is now generally available in Ads Console, consolidating reporting across Amazon Ads into a single interface. Instead of combining separate reports, you can now create one report that includes campaigns across multiple manager or advertiser accounts, ad products, countries, metrics, and dimensions. Access the new page in the left navigation (Measurement and Reporting > Reporting), where you can build and schedule a custom report or use a pre-built template as shown below.
The reporting landing page
How to create a report using report builder
Why is it important?
Unified reporting reduces report generation time from hours to minutes, with standardized metrics, definitions, and entity terminology across ad products for more consistent measurement. You can analyze results by multi-dimensional combinations such as campaign, placement, and audience for deeper insights across your campaigns. Access up to 15 months of daily or weekly data and up to 6 years of monthly, yearly, or summary-grain data for year-over-year analysis or seasonal reporting.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore
What's New since Beta
Based on beta feedback, this GA release includes key improvements: a template gallery to reduce time to create report for new advertisers, streamlined single-account workflows to simplify the experience for advertisers managing one account, standardized metrics, dimensions and attribution methodology (from conversion to traffic based attribution) to ensure consistent measurement across ad products, and managed service support to extend unified reporting to advertisers working with Amazon managed services.
The template gallery within reporting page on Ads Console
Who can use it?
- All advertisers worldwide who access Amazon Ads reporting via the Ads Console can access unified reporting.
What’s next?
- As part of this launch, we're sunsetting Sponsored Ads reports (Measurement and reporting > Sponsored Ads reports) and Amazon DSP reports (Measurement and reporting > Amazon DSP reports) by December 31, 2026. To learn more, see this Help Center article.
- To get started creating or recreating your reports in unified reporting, see this link. An automated subscription migration tool will be available soon to help you transition your existing scheduled reports.